Chloé opens a new boutique inside Greenbelt 4 in Manila, the Philippines. The open-plan boutique spans 98 sqm, in which the leather goods, shoes, and accessories collections are housed in a welcoming and immersive environment, starting with Spring 2025 by Chemena Kamali.
Neutrals, curved lines, and leather give the store its elegant feel.
The store design encapsulates the DNA of the French maison. Familiar curves echo throughout, shaping the central wall and the seating area, which is inspired by a mid-century conversation lounge. A palette of neutrals and earthy hues is enhanced by tactile and authentic materials, such as limestone, stainless steel, leather, and ceramics.
Leather accessories on display
“Chloé is excited to expand our presence at Greenbelt 4,” said Laurent Malecaze, president and CEO of Chloé, in a statement. “This is our first cross-category boutique in this important market, the Philippines, where we’ll build a customer base and continue the maison’s dialogue through Chemena Kamali’s creative vision. This extension is part of our multi-key strategy in the growing Southeast Asia markets.”
