Fendi has tapped Bang Chan, leader and member of the K-pop boy band Stray Kids, as its new brand ambassador.
Bang Chan in shorts, pullover, shirt from the Men’s Spring/Summer 2025 Collection, with a Baguette Double bag
Christopher Chahn Bahng, widely recognized as Bang Chan, has grown a global following, especially in the Philippines, as a singer, rapper, and composer, and rose to prominence in 2918 as the leader of Stray Kids. Bang Chan has the versatility as well to write and produce music for various artists. His dynamic personality and distinctive fashion sense have also put Bang Chan on the forefront of K-pop.
Fendi Force sneakers with Selleria craftsmanship add to the look.
The relationship between Bang Chan and Fendi began in June 2024 with his debut appearance as front row guest at the Fendi Men’s Spring/Summer 2025 fashion show in Milan. Since then, he has been seen wearing Fendi in various public appearances, including Stray Kids World Tour <dominATE> and music festivals, such as I-Days Milano 2024 and BST Hyde Park 2024, seamlessly integrating the brand’s codes and aesthetic in his personal style.
With the Peekaboo Soft Small bag
This partnership marks an exciting new chapter for both Fendi and Bang Chan, auguring innovative collaborations that will resonate in music and fashion.
“I felt an immediate connection to Fendi with its creative and fun spirit. It is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special,” said Bang Chan.
In the brand’s visuals, Bang Chan wears a full Fendi look from the Men’s Spring/Summer 2025 Collection: a brown and beige striped cotton knit featuring a green collar and Fendi Crest patch, paired with a white shirt and a green striped tie, and complemented by stitched jacquard shorts, and Fendi Force sneakers with Selleria craftsmanship. He elevates the look with the Maison’s iconic bags—a Baguette Double in black Cuoio Romano and a Peekaboo Soft Small in yellow Cuoio Romano featuring the Fendi Crest, both adorned with Ito dog and ice-cream fun bag charms. A set of accessories, from the FF and Fendi Hexagon fashion jewelry lines, including a ring, earring and bracelet, complement the look with a youthful and effortless Gen Z style.
