Jimmy Choo unveils a new campaign with global brand ambassador Wang Yibo wearing the BAR HOLDALL bag, a new introduction for Spring 2026.
The BAR HOLDALL is a spacious carryall in supple soft grain leather or durable ECONYL®, an endlessly recycled nylon. Soft folds expand to increase capacity, creating a silhouette designed for movement and modern living.
The campaign sees the Chinese multi-talented actor, singer and motorbike racer Yibo styling the BAR HOLDALL with sculptural trainers, the DIAMOND FLEX and DIAMOND RUN, against an industrial backdrop; juxtaposing fresh, floral arrangements with utilitarian architecture, playing with perception and contradiction. Yibo, who is known for hit C-drama series such as The Untamed, Gank Your Heart, has a big following worldwide for his sports adventures and videos that have gone viral, such as his dance in the recent Spring Festival show.
Shoot credits
Talent: Wang Yibo
Creative Agency: CAA China
Photographer: Edwin Zhang
Director: Dotty Luo
Stylist: YIN
Set Designer: Sermon Yang
Hair, Make up: Wang Yiduo
In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 3, Shangri-La Plaza, and Rustan’s Makati. You can also shop Jimmy Choo online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
