Calvin Klein Inc. has launched its Spring 2026 denim campaign starring global brand ambassador Jung Kook of the world’s leading boy band BTS.
Directed and shot by Mert Alas, it sharpens the focus on denim as the ultimate expression of personal style through Jung Kook’s distinctive and influential point of view as he lives in the moment.
The campaign unfolds across a series of immersive worlds, unified by Jung Kook’s style, attitude, and way of living. The film fuses fashion and entertainment, moving to an instantly recognizable soundtrack and brought to life through the artist’s choreography and presence. The interplay of music and movement—complete with a cameo by New York actress Rosie Perez—captures the impact synonymous with Calvin Klein’s iconic visual storytelling.
Calvin Klein jeans, with hero silhouettes, lead the narrative: the effortless attitude of the ’90s Straight; the relaxed and nostalgic proportions of the Baggy; and new interpretations of the iconic Trucker jacket—all reimagined with elevated washes and designed for versatility.
Casual logo tees and oversized bombers complete the looks, reinforcing denim as both uniform and statement.
“I love Calvin Klein jeans because they’re designed to be lived in,” said Jung Kook. “The looks I wore for this campaign nod to ’90s style while feeling completely modern. It was exciting to bring together my love of music, dance, and fashion against the energy of the city.”
The brand also launched its new Ultralight underwear and ’90s denim Spring 2026 campaign starring actor Dakota Johnson in her debut for the brand, and the signature underwear campaign with internationally recognized footballer Raphinha.
Dakota Johnson wears Calvin Klein lightweight bra.
Rapinha models Calvin Klein underwear.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
