MUJI opened its 12th store at SM Aura last June 26, 2026, located on the third floor of SM Aura Premier at 26th Street corner McKinley Parkway. This is its third store in Bonifacio Global City, alongside existing stores at Central Square Mall and Uptown Mall.
From June 26 to 28, 2026, MUJI SM Aura celebrated its opening with exclusive price offers and special weekend activities for customers. From June 26 to July 1, 2026, the special price covered a wide range of daily essentials from clothing to skincare, household items, and best-selling MUJI items.
The first 1,000 customers in line last June 26–28,2026 received a complimentary MUJI gift set with no purchase required. Each set included two pieces of Plain Pandesal, one piece of Ube Pandesal, one MUJI item, and a free ₱300 off voucher, to be presented at the cashier with a minimum purchase of ₱1,500.
Beauty expert Jasmin Lao led a makeup masterclass, highlighting MUJI’s makeup line and its approach to simple, functional beauty.
With a minimum purchase of ₱1,500, customers enjoyed a free photobooth session and participated in the Spin-to-Win game, where select MUJI items such as a makeup box, hard carry case, hand towel twin pile with loop, and PP cable case with stand were won. One hard carry case was awarded as the grand prize each day.
Danie Valdepeñas
Jasmin Lao
Sofia Jahrling
Customers joined the SNS Challenge by posting a photo inside MUJI SM Aura using the hashtag #MUJIAuraOpening, following MUJI Philippines’ social media pages, and presenting a receipt worth ₱1,500. Upon completion of all requirements, the first 150 customers redeemed a special gift set at the customer service counter.
Coffee lovers also got a free upsize on coffee-based drinks. Additionally, the limited-edition MUJI SM Aura bags were available for a minimum single receipt worth ₱1,500, with a choice of two exclusive designs.
Takeshi Akiyoshi, president and general manager, MUJI Philippines
MUJI launched its makeup collection designed with simplicity and care in mind, exclusively available in MUJI SM Aura. “Natural and Healthy Look” was the theme for this collection. Color tone improvement in MUJI base makeup and makeup items helped bring out natural beauty.
New base makeup items worked with the skin’s natural color tone, while summer-kissed candy colors were added to lip items, brightening the total look. Items were designed to fit in MUJI’s Makeup Storage for compactness and easy carrying. The products contain natural moisturizing ingredients, including jojoba seed oil, shea butter, apricot kernel oil, and chamomile flower extract to bring a natural radiance to the face.
Shoppers also visited the Health & Beauty Wellness Booth, where makeup tutorial workshops were held June 26–28, 2026. These sessions featured MUJI SM Aura-exclusive beauty products, including powder foundation, loose powder, eyeshadow, eyeliner, mascara, cheek color, lip essence, and lipstick in various shades designed to complement different skin tones and preferences.
After the makeover session, customers were invited to take mirror selfies and share photos of their experience on social media.
The Coffee Counter offered a spacious dining area with ample seating and views overlooking Bonifacio Global City. It features a selection of drinks, bread, rice meals, soft serve ice cream, and pastries.
Exclusive to MUJI SM Aura are the Spanish Latte and Danish pastries. The Spanish Latte, available hot or iced, is a smooth blend of espresso, fresh milk, and condensed milk, with an option to substitute oat milk at an additional charge. The Danish pastries are flaky and buttery with sweet fillings, available in Peach and Blueberry varieties.
Kara Gozali, Lesley Martinez, Coreen Copuyoc, Sam Isleta, SSI head of Marketing Communications Ina Arabia, and Marie Field Faith
The MUJI SM Aura team welcomes guests as they celebrate the opening of MUJI SM Aura, marking the brand’s 12th store in the Philippines and its third location in Bonifacio Global City.
In the Philippines, MUJI is exclusively distributed by Stores Specialists, Inc., and is located at Glorietta 3, SM Mall of Asia, Estancia Mall, Greenhills Mall, Festival Mall, SM North EDSA, Uptown Mall, Shangri-La Plaza, Greenbelt 3, Power Plant Mall, Central Square, SM Aura, and online at mujiph.com. Visit http://facebook.com/muji.ph, or follow @muji_ph and @ssilifeph on Instagram for more information.
