James Reid sporting one of the latest looks of EA7
Photos by Alonzo Domingo
EA7 Emporio Armani announces the opening of its first store in the Philippines at SM Mall of Asia, one of the country’s leading retail destinations.
A mini-fashion show during the store launch showcasing some pieces from EA7
At a time when sports like tennis and pickleball and fitness events like Hyrox are constantly gaining passionate followers globally, sportswear remains critical to both performance and style. With people spending more and more time in their athletic wear, looking good while sweating it out has become essential to a contemporary lifestyle—and no other brand is as synonymous with effortless style as the Italian luxury house Armani.
JohnLu Koa with James Reid at the store opening in SM Mall of Asia branch
Couple Alou and Johnlu Koa welcoming guests at the EA7 store opening.
Introduced in 2004, EA7 is Emporio Armani’s sportswear line, reflecting the values of Giorgio Armani through a distinctive blend of research, innovation, and style. Over the years, the brand has developed a strong identity by offering both technical performance apparel and leisurewear for sports enthusiasts and professionals in seven areas: training, tennis, basketball, driving, water sports, mountain sports, and golf. The curated selection of premium sportswear and athleisure for both active use and everyday wear combines form and function, comfort and modern aesthetic.
Showcasing the latest collections, the new 254-sqm EA7 store is conceived as an interactive space with architectural lines inspired by the EA7 logo. Textured silver metal, technical finishes, and integrated LED walls create a bold, contemporary environment that combines refined design with the energy of performance. Ceiling lighting echoes the store’s dynamic layout, while red accents inspired by the Olimpia Milano basketball team, paired with deep Armani blue, highlight EA7’s sporting heritage and signature style.
The opening at SM Mall of Asia marks a significant milestone in EA7’s expansion across Southeast Asia, and underscores the brand’s continued commitment to strengthening its presence in key international markets.
