Art/Style/Travel DiariesStyleVideo

Longchamp iconic bag gets
light-hearted—and sustainable

French artist Marie Papillon gets to know
the famed foldable Pliage, now made of recycled nylon

Le Pliage Green Backpack

Le Pliage Green Top Handle Bag S

To mark the launch of Le Pliage Green, the new, sustainable version of the iconic foldable bag made from recycled nylon canvas, Longchamp has partnered with Marie Papillon, the French multifaceted talent, who has created three short videos to express the different dimensions of the bag: sustainability, adaptability and uniqueness through personalization.

Le Pliage Green Backpack

This is the first time the actress and film director has collaborated with a French luxury house, and Longchamp gave her complete freedom to create her personal Le Pliage Green. The stories, scripted and filmed by Papillon, bear the self-deprecating, off-beat humor that has garnered Papillon more than 330,000 followers on Instagram.

Le Pliage Green Shoulder Bag L

In the first story, filmed outside Longchamp’s Paris flagship on rue Saint-Honoré, Papillon comes across one of the pink recycling bins which Longchamp is using to publicize the launch of Le Pliage Green. Inevitably, her curiosity gets the better of her. She gets lucky—Anthony, the store manager, steps in to rescue her!

Credit: Longchamp/YouTube

Le Pliage Green Coin Purse

In the second video, filmed in a Parisian apartment, she attempts to understand the foldability of Le Pliage Green. Her struggles are seen with a skeptic eye by Bibi, her little dog, who turns out to be the real star.

Credit: Longchamp/YouTube

Le Pliage Green Cosmetic Case

In the final story, Papillon takes a trip to Longchamp’s historic workshop in Segré, where artistic director Sophie Delafontaine guides her through the process of making her personal Le Pliage Green. Things do not go smoothly, but Dodo, her very close friend whom she gifts the bag, is delighted with it, though not entirely convinced it was all her work.

Credit: Longchamp/YouTube

Le Pliage Green Shoulder Bag S

What is evident in the videos is how the energy, authenticity, and joie de vivre of Marie Papillon resonate with the values of Longchamp. She formed an instant bond with Sophie Delafontaine, who says: “It was an absolute delight to work with Marie. We had so much fun, but there was always a serious side too. Marie is a true perfectionist, and she was fascinated to discover first-hand Longchamp’s savoir-faire, attention to detail, and focus on sustainability issues.”

Le Pliage Green Top Handle Bag S

Le Pliage Green launched worldwide in July 20, 2021, with Marie Papillon’s stories to be released on Instagram, and on Longchamp’s social networks.

Longchamp Le Pliage Green

Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La,

Rustan’s Cebu, Greenbelt 5, and

Longchamp Le Pliage Green

Credit: Longchamp/YouTube

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