From daily essentials to brands whose origins and qualities aren’t found elsewhere and are so in keeping with the zeitgeist of the times, Beauty Bar is introducing several brands this month, making it the all-in-one go-to for your beauty DNA.
HINCE
Hince is a mood-narrative makeup brand to enhance natural beauty with lightweight formulas and rich color palettes. The mindful, vegan brand expands its skin-friendly and environmentally conscious beauty options with new shades and palettes.
The Second Skin line introduces new shades for lightweight, natural finishes: Glow Cushion in Rosy, Ivory, and Sand; Airy Powder in Lavender and Beige; Second Skin Foundation in 24 Buff; and Cover Concealer in 24 Deep. For lips and cheeks, the Slim Stick Melting Matte collection features five sheer, buildable shades (Deja Vu, New Silhouette, Fade Out, Momentary, Unrefined), while the Raw Glow Gel Tint (Rawpricot, Fever) hydrates and plumps with triple hyaluronic acids and peptides. The Dewy Liquid Cheek—which comes in LC004 Husky Mauve—delivers a fresh, radiant glow. For eyes, the new All-Round Eye Palettes in September (beige brown), Late Autumn (deep brown), and Fall In Rose (dusty rose) offer blendable, long-wearing shades. New application brushes for cheeks and eyeshadow are also part of the lineup.
L’ACTION PARIS
A new brand at Beauty Bar, L’Action Paris offers treatment products, masks, and patches focused on three key moments of self-care: one-minute solutions, spa time, and overnight solutions. With a wide range of products for the face, eyes, lips, and hair, it allows users to easily tailor specific beauty needs to their routines.
Key offerings include eye care products like the Lifting Eye Gel, Eye Bag Minimizer, and Eyebrow Filler and Shaper; lip treatments such as the Lip Enhancer, Lip Plumper Gloss, and Retinol Lip Balm; skin care essentials like Refining Seed Oil and Dark Spot Serum; and hair care products, including the Hair Cover Stick.
ACCOJE
Accoje, inspired by the Jeju dialect word meaning “pretty and lovely,” brings the pure essence of Jeju Island to skincare. The brand combines UNESCO-recognized volcanic bedrock water with natural plant ingredients like echinacea, camellia, and black radish. Its six specialized lines—Vital in Jeju, Brightening, Reviving, Protective, Hydrating (with Black Radish), and Anti-Aging (with Jeju Seaweed Complex)—target a range of skin concerns, from hydration to anti-aging.
Featured products include the Hydrating Aqua Gel Cream for instant hydration, Vital in Jeju Time Repair Serum to brighten and strengthen the skin, Reviving Sleeping Pack for overnight rejuvenation, and the Protective Cooling Sun Stick SPF50+ for refreshing sun protection. Each product reflects Accoje’s commitment to sustainability, using clean, natural ingredients from Jeju, and is dermatologically tested for hypoallergenic skincare.
MAKE UP ACADEMY (MUA)
Makeup Academy, another new addition at Beauty Bar, is a Leaping Bunny-approved brand committed to the highest cruelty-free standards. The entire range is talc-free, with responsibly sourced palm oil and mica, making it a great choice for both beauty lovers and environmentally conscious shoppers.
The brand offers a full lineup of professional-quality makeup essentials for every step of your makeup routine. Create the perfect base with Pro Base Mattifying or Hydrating Primer and Full Cover Concealer, define the brows with Brow Define Micro Eyebrow Pencil, enhance the eyes with the 15 Shade Soft Nudes Eyeshadow Palette, accentuate the lashes with Loaded Lash XL Waterproof Mascara, and achieve nourished lips with Metamorphosis Color Change Lip & Cheek Oil and Hydra-Juice Peptide Lip Balm. Add dimension with blushes and bronzers, and finish the overall look with powders or fixing sprays for longer wear.
ROVECTIN
The story of Rovectin began when a brother wanted to help his sister restore her severely damaged skin from chemotherapy. The Anti-Irritant Barrier Repair Ultra Cream was developed to address common side effects of cancer treatment, like dryness and skin barrier deterioration. From this personal mission, Rovectin has become a trusted brand among patients, dermatologists, and hospitals across Korea.
Its vegan, cruelty-free skincare line focuses on restoring skin health. Key offerings include the Aqua Hyaluronic Essence, Aqua Peptide Serum, Aqua Gentle Cleansing Gel, and Aqua Deep Cleansing Water for deep cleansing and hydration. For soothing care, the Aqua Hyaluronic Soothing Cream and Calming Lotus Cream are ideal choices. The Cica Care products target blemishes, while the Intense Glow Oil and Biome Ampoule enhance radiance. To even out skin tone, the Vita Dark Spot Serum is a must, and the Calming Lotus Sun Cream SPF50+ PA++++ provides effective sun protection.
