SM Supermalls, in partnership with StarPop, has released its newest anthem, Gala To The Max, performed by the rising group DNA. The track, more than just catchy earworm, is a tribute to the way we hang out today.
The message is clear: SM isn’t just a place to buy things. It’s your “third space,” where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall.
Gala To The Max captures the essence of a visit to SM. Whether you’re there for fitness, a deep dive into your fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture.
‘This is your space’ is the song’s message to shoppers about SM Supermalls.
SM Supermalls executive vice president for marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers’ identity, “At SM, we’ve always been about creating spaces where memories are made. With Gala To The Max, we’re celebrating that unique energy our shoppers bring. Whether you’re here to play, shop, or just hang out, we want you to feel that this is your space, the most loved mall that truly fits your lifestyle.”
Produced alongside StarPop, the track features the high-energy vocals of DNA, a trio of sisters composed of Ezri, Julia, and Tasha. The song is designed to be the definitive background score for every TikTok transition and weekend hangout.
DNA members and real-life sisters Ezri, Tasha, and Julia bring life to SM Supermalls’ newest jingle.
The official rollout is across all SM malls nationwide, and SM is calling on the community to show off their moves. Come as you are, bring your tribe, and show the world how you “gala to the max.”
