The dynamic celebration of Korean culture continues across the Philippines as the Korean Cultural Center in the Philippines (KCC) brings the Korea Festival 2026 to Baguio City on May 9–10, 2026, from 12 p.m. to 8 p.m., at SM City Baguio.
Launched in 2022, Korea Festival has become one of KCC’s flagship events, showcasing diverse facets of Korean culture through immersive, interactive, and educational experiences. Traveling to different regions each year, the festival expands its reach while engaging new audiences across the country.
This year’s destination, Baguio City—the Summer Capital of the Philippines—is fitting backdrop for the celebration. Baguio has been recognized as a Unesco Creative City of Crafts and Folk Arts (2017) and the first Philippine city inducted in the Hall of Fame of the ASEAN Tourism Standards after three consecutive wins of the ASEAN Clean Tourist City Award. Baguio is a vibrant hub of creativity, tradition, and cultural exchange.
In the cool mountain air of the City of Pines, Korea Festival 2026 creates K-culture dreamscapes in a dynamic mix of experiences.
Festival-goers can explore a wide range of interactive booths and theme zones in the venue, featuring traditional and modern K-culture. Guests can also discover Korea’s top travel destinations, explore the world of Korean creative industries, and learn about content protection in engaging and accessible ways.
Hands-on activities include digital painting, Hangeul pop art, and the well-loved Hanbok-wearing experience, where visitors can dress in traditional Korean attire. Additional arts and crafts stations highlight traditional and contemporary Korean creativity, offering fun and meaningful experiences for all ages.
To celebrate the Philippines’ chairmanship of ASEAN in 2026, the National Commission for Culture and the Arts (NCCA) will have an ASEAN Corner, where visitors can explore the richness and diversity of Southeast Asian cultures in interactive elements such as storybooks, traditional crafts like puppets and masks, and games of ASEAN countries.
The festival will have dynamic cultural performances by Korean and Filipino talents—from K-pop cover dances to traditional performances.
Special highlights include performances by the Korea Taekwondo Association, the Suwon Gugak Association, and a traditional performance team from Baguio.
Organized in partnership with the National Commission for Culture and the Arts (NCCA), the Korea Tourism Organization Manila Office (KTO), the Korea Copyright Protection Agency Manila Representative Office (KCOPA), the Korea Creative Content Agency Philippine Business Center Philippines Office (KOCCA), the Korea Agro-Fisheries and Food Trade Corporation Vietnam Office (aT), and SM City Baguio, the festival is free of charge and open to the public, inviting families, friends, and cultural enthusiasts to take part in this unique celebration.
