The past two weeks saw two well-attended events that hailed the Filipino national dress (Ternocon) and the pure cotton of Ilocos (Algodon staged at Pinto Museum). While both events unveiled laudable collections of Filipino designers on the runway, both emerging and established, they also became the most Instagrammable moments, with the guests posing and posting their stylish outfits. The off-ramp “shows” were just as good.
In a reopened world, people are dressing up with a vengeance, but more important, they are into the back story of the occasion—in this case, the sense of pride in wearing the national dress (the terno and its iteration, the balintawak; the modern barong) and in the indigenous fabric (the cotton that could gives Ilocos farmers a sustainable livelihood).
And the Filipino fashion designers have stepped up to the challenge of adapting the national garb (barong and terno) to the stylish occasions. Indeed, while the fashion design community fought for sheer survival during the pandemic (with some turning out PPEs), today they are back with creative vengeance. They show such ingenuity and sense of innovation in exploiting resources, from the fabrics to the craft (embroidery, applique, handpainting, etc). Fortunately, their general output isn’t outlandish or over the top to turn their clients into fashion victims.
Style-watch: