Art/Style/Travel DiariesStyle

Artefino celebrates National Heritage Month with fundraising event

Cultural and fashion show titled ‘Pamana: Woven Legacies in Fashion & Dance’ is set for May 29

Lulu Tan Gan, Patis Tesoro, and Rhett Eala

Throughout the month of May, the country celebrates the unique cultural treasures and legacies that make up our identity as a nation. This mandate, declared via Proclamation No. 439, has inspired like-minded organizations and individuals to explore fresh and engaging ways to highlight and showcase the unique stories, customs, and traditions that shape us as Filipinos.

This yearly initiative is spearheaded by the Filipino Heritage Festival Inc (FHFI), a non-profit organization that mounts month-long celebrations every May. Each year, FHFI showcases performance and visual arts exhibitions, culinary feasts, and other cultural activities designed to spread awareness and reach a wide audience. To mark 20 years, FHFI will partner with ArteFino on May 29 for a fundraiser fashion and cultural show entitled “Pamana: Woven Legacies in Fashion & Dance.”

The founders behind ArteFino—Cedie Lopez-Vargas, Marimel Francisco, Maritess Pineda, Mita Rufino, and Susie Quiros—explain, “The mandate of FHFI intersects with ArteFino this year in that we are working together to meet two objectives. First, we are raising awareness and appreciation for Filipino heritage, which is the key mandate of the FHFI. The very same objective is shared by ArteFino as we continue to promote Filipino artisan crafts. Proceeds from Pamana will be dedicated to the developmental programs of HeArteFino.” As the heart and soul of the ArteFino movement, HeArteFino’s programs support, nurture, and foster artist-entrepreneurs and partner artisan communities. It is an initiative that creates ripples in the preservation and upskilling of heritage crafts. The founders reveal that a new grantee will be announced this year.

The special event, which will happen at the Manila Polo Club, aims to heighten cultural awareness through a captivating performance that marries elements of dance, music, style, design, and craft. Pamana’s concept script was penned by Palanca award-winner and acclaimed playwright and stage director, the late Floy Quintos. Since 2002, Floy has been preserving, collecting, and documenting important Filipino garments and fabrics from all corners of the archipelago. Bringing his concept to life is the choreography and creative direction of Cultural Center of the Philippines Awardee Gener Caringal.

Pamana will feature 16 designers from ArteFino’s roster of designers and local brands to represent the woven legacies of every region including Luzon, Visayas, Mindanao, and NCR. Distinctly Filipino designs by Bayo Atelier, Camille Villanueva, Ditta Sandico, Edited Limited x Adante, Jo Ann Bitagcol, Jor-el Espina, Lulu Tan Gan, Maison Métisse, NIñofranco, Patis Pamintuan Tesoro, Patty Eustaquio X Bayo Atelier for HeArteFino, Rhett Eala, Steph Verano, Tagpi, Trude Lizares, and WYC (Wear Your Culture) will take center stage on May 29. The show will also highlight accessories by Aishe, Arnel Papa, Earl Gariando, Kathy & Kathy Bespoke as well as Lakat. Dance performances by the University of the East Silanganan Dance Troupe and the Danspace Ballet School will usher in key fashion categories that define Filipino style. These include Pahingahan (tropical loungewear), Kaswal and Kasuotan (casuals with Filipino flair), and Postura (cocktails and semi formal).

The Danspace Ballet School performs

ArteFino’s founders conclude, “Apart from this being a fundraising effort in support of HeArteFino, Pamana will also be a prelude for what’s to come in August when we unveil our yearly festival.”

For more information about PAMANA: Woven Legacies, visit us <https://artefinoph.com/> and follow our IG page @artefinoph.


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