After more than a year of hiatus, Korean star Kim Soo Hyun, the actor acclaimed for such global K-drama hits as Queen of Tears and Love From the Star, begins his comeback with a campaign for BENCH, the Filipino global lifestyle and fashion brand that stayed with him through a drawn-out controversy that derailed his career just when he was at the peak. He has been cleared of dating accusations that were proved to have been fabricated.
And his fandom, especially the netizens, have joined the celebration apparently. Posts have been welcoming his comeback and lauding BENCH’s loyalty to the star.
Even top Korean actor and apparently Kim Soo Hyun’s friend, Jung Hae In (Love Next Door, Something in the Rain, One Spring Night, D.P.), is getting praised for his support of Kim and for “liking” Kim’s post of his shoot with BENCH. The two have been BENCH endorsers for some time now.
Kim Soo Hyun became a BENCH endorser and Benchsetter as early as 2021, becoming one of the brand’s most recognized international ambassadors. He then represented the brand for about three years, and held packed fan meetings at Araneta Coliseum. His last BENCH fan meet here, One Extraordinary Day with Kim Soo Hyun, where he even broke down in tears upon viewing a touching video from fans, was in 2022.
In last Monday’s July 14 ad campaign shoot, he was photographed wearing Bench’s latest collection, featuring jackets, checkered and denim pieces, and varsity styles for everyday wear. The collection is available at BENCH/stores nationwide, online, or on the official website at shop.bench.com.ph, with international shipping for customers worldwide.
Keeping it casually cool in a layered hoodie, sporty jacket, and light shorts for effortless everyday wear
Bringing timeless style to the season in a relaxed plaid jacket, classic black pants, and smart oxford shoes
Kim Soo-hyun in a classic denim jacket and denim pants
Click to our Kim Soo Hyun story
While BENCH hasn’t announced a fan meet of Kim Soo Hyun for this year, it is presumed that talks are being held. Stay tuned for more on the BENCH/ x Kim Soo-hyun campaign, including collection releases and brand activities.
Kim Soo Hyun is a fine actor, one of the best in Korea who’s gone global. His filmography is not only impressive but also significant for its range, diversity, and of course, ratings chart dominance. He is one actor who can subsume himself in the character in a seemingly natural way, be it as romantic lead or tragic hero—as it was evident in It’s Okay Not to be Okay, Queen of Tears, One Ordinary Day, or such movies as Secretly Greatly, The Thieves.
Filipino fans await his comeback—in the flesh, right here in Metro Manila.
