Last September 13, Tiffany & Co. debuted the About Love campaign film starring powerhouse couple Beyoncé and JAY-Z.
The film by acclaimed director Emmanuel Adjei features a highly anticipated musical performance of the classic song Moon River. Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé and captured by JAY-Z on a Super 8 camera.
Beyoncé wears an assortment of incredible diamond-intensive pieces, including the Tiffany Diamond, considered among the most important gemstone discoveries of the 19th century and symbolizing the brand’s rich heritage. House icons, including designs from Jean Schlumberger and the Tiffany T collection, are also featured in the campaign film. JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch that Tiffany artisans reimagined as a pair of one-of-a-kind cufflinks. Schlumberger was best known for dressing high society’s elite in the 1960s and ’70s.
The Orum House in Los Angeles serves as the setting for the film which weaves nostalgic flashbacks with cinematic, dreamlike visuals. Designed by architect Zoltan Pali, the three-level, 18,800-sq ft home floats above its surrounding Bel Air landscape, and was personally selected by the Carters for the film.
A result of close collaboration between the Carters and Tiffany & Co., the film is stripped down and raw, capturing the couple’s indescribable chemistry through stolen moments of intimacy.
About Love launched globally in print last September 2, and the accompanying film debuted on tiffany.com on September 13 and hit global media September 15. The campaign will further unfold later this year with additional films created by directors Dikayl Rimmasch and Derek Milton.
The About Love team includes wardrobe stylists June Ambrose and Marni Senofonte, hair stylists Jawara Wauchope and Nakia Rachon, and makeup artist Sir John Barnett.
As part of its collaboration with the Carters, Tiffany & Co. has partnered with BeyGOOD and the Shawn Carter Foundation to create the Tiffany & Co. About Love Scholarship Program. Tiffany & Co. has pledged US$2 million in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities (HBCUs). The Tiffany & Co. About Love Scholarship will be awarded to five small private schools, as well as select state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff, and Central State University in Ohio.
Founded in New York City in 1837 by Charles Lewis Tiffany, Tiffany & Co. is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence. To learn more about TIFFANY & CO. and its commitment to sustainability, please visit tiffany.com.
Founded in 2013 during the Mrs. Carter Show World Tour, BeyGOOD is a philanthropic initiative that is the extension of Beyoncé’s charitable heart. To date, BeyGOOD has been instrumental in programs that help in the areas of education, health, housing, water scarcity, disaster relief and more. The efforts are global, including South Africa, Haiti, Burundi, Australia, the United Kingdom, the Caribbean, and the United States. Visit www.beyonce.com/beygood.
The Shawn Carter Foundation (SCF) was founded as a public charity in 2003 by Gloria Carter and her son, Shawn “JAY-Z” Carter. Its mission is to help individuals facing socio-economic hardships further their education at postsecondary institutions. Since the Foundation’s inception, over $17 million has gone into supporting initiatives to empower young adults and communities in need through the Foundation’s programs. Visit www.shawncartersf.com.