Bigger 2024 Korea Festival brings indie rock Jannabi and busking event

It's K-pop, K-culture right at your doorstep

Jannabi will be performing on May 4 only, Saturday, at the Music Hall

K-Culture Next Door 2024 Korea Festival

The Korean Cultural Center in the Philippines (KCC) presents the highly anticipated K-Culture Next Door: 2024 Korea Festival, this year bigger and better, at two huge locations—SM Mall of Asia Music Hall on May 4-5 and SM Seaside City Cebu, the Mountain Wing Atrium and Skyhall, on June 15-16.

This is part of the celebration of the 75 years of friendship between Korea and the Philippines. The theme “K-Culture Next Door” expresses the close connection between the two nations and how they influenced and supported each other through cultural exchange and interaction between people through the years.

Korea’s top indie rock sensation, Jannabi, will be at the opening ceremony on May 4.

Leading Filipino performers will also participate. Filipino individual and group performers are joining the Mini K-pop Busking Concert. Application details for the busking event are on the social media channels and website.

KCC partners with Korean government agencies and corporations for the cultural experience and content, from traditional—Hangeul (alphabet), Hanbok (costume), Jeontongnori (traditional games)—to the contemporary. Various industries are lending their support, such as Samsung Philippines, Hyundai Motor Philippines, Inc., AMOREPACIFIC Philippines, and beauty products from small and medium-sized enterprises that will be displayed by the Korea Trade-Investment Promotion Agency (KOTRA).

With the Korea Tourism Organization-Manila Office (KTO), Korea Copyright Protection Agency Manila Representative Office (KCOPA), and the Korea Agro Fisheries and Food Trade Corporation Philippines Office (aT), this festival will bring Korea right to your doorstep.

The local partners are SM Supermalls and the National Commission for Culture and the Arts (NCCA). This festival brings the full K-culture experience for free.

The Jeju Special Self-Governing Provincial Dance Company will perform on June 15 (Saturday) at the Sky Hall, and on June 16 (Sunday) at the Mountain Wing Atrium.

The first-ever K-festival in Cebu will have Everyone’s Kpop Cebu, a K-pop cover dance contest for Filipino talents.

Also in Cebu, a performing will bring Jeju Island’s unique culture and traditional traits, a special show to be set up by the Jeju Special Self-Governing Provincial Dance Company.

For more information, visit the Korean Cultural Center in the Philippines / @kccphil).

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