Art/Style/Travel Diaries

Blooming forward: Latest burst of floral scents

Burberry, Chloe and Marc Jacobs unveil fragrances derived from peonies, rose, daffodils

The entrance at Rustan’s Shangri-la was festooned with a bold installation of bright paper flowers and charming floral notes as Luxasia ushered in the month of May (and the return to face to face gatherings) with a celebration of fragrances and the feminine spirit. Perfectly timed for Mother’s Day weekend, The Flower Garden unveiled a trio of alluring scents that capture the multiple and unique facets of today’s woman.

Guests got first dibs at the latest fragrances from three iconic houses —Burberry, Chloé, and Marc Jacobs—and joined fun activities on a lovely afternoon: personalizing fragrance bottles, arranging and styling their own flower bouquets, plus a quick portrait session with fashion illustrator Peterich.

Tradition meets Modernity
The newest chapter in the Burberry Her story, the powerful and vivacious Burberry Her Eau de Toilette encapsulates the scent of blooming peonies blended with joyful green pear, honeysuckle and rose, all rounded off by woody base notes.

The scent’s elegant perfume bottle design comes refreshed in a subtle pistachio green to reflect the spirited and spontaneous nature of Burberry Her.

Epitomizing Burberry’s free-spirited modern scent, the campaign’s dreamy images shot by Mario Sorrenti feature British fashion model Fran Summers as a winged silhouette moving through the magical light of dawn.

For the House of Chloé and its recent commitment to positive social and environmental impact across all designs, creation and values are synergizing in new and meaningful ways. The signature collection has a vegan and 100 percent natural origin fragrance, Eau de Parfum Naturelle reflects this new approach and a return to pure and simple form.

The rose being the emblem of the Chloé signature through the years, this flower in its noblest and most authentic form, grown on an organic farm in Bulgaria, remains at the heart of the new fragrance created by perfumer Michel Almairac. Here, essential rose blends with Neroli, citron and black currant buds to produce a velvety and sensuous bouquet punctuated with cedar base notes. An elegantly distinctive fragrance, at once powerful and refined.

The iconic “pleated” Chloé bottle is presented in a fresh grey-green shade and reinterpreted using reclaimed and partially recycled materials.

For the new campaign (captured in poetic, unprecedented purely black-and-white images) the Chloé woman is embodied by Lucy Boynton, immersed in a natural world, fully in her element with the motto, “my nature, my strength.”

Marc Jacobs introduces Perfect Intense, a rich alluring scent that celebrates unabashed self expression. Like the original Perfect that launched globally in July 2020, the new fragrance is a warm floral scent but now comes with an indulgent twist. Bright daffodil is magnified with the opulence of night-blooming jasmine; topped off with a blend of golden roasted almonds and sandalwood for a richly textured and playful new fragrance that invites you to celebrate being real, being bold and being you!

The Perfect Intense design is a chic reinterpretation of the original, crafted in collaboration with Marc Jacobs himself. It features fun, unexpected elements including a crystal-cut cap embellished with an assortment of charms in gold, black and a burst of yellow.

Inspired by Marc Jacobs’s personal mantra #PerfectAsIAm, the campaign, was shot by renowned fashion photographer Juergen Teller. It features a spectrum of personalities of varied backgrounds, body types, ages and genders in a collage of exuberant portraits and vignettes that capture the spirit of Perfect Intense: a joyful celebration of individuality, authenticity and self-expression in full bloom.

Her Eau de Toilette, Chloé Signature Naturelle Eau de Parfum, and Marc Jacobs Perfect Intense Eau de Parfum are available online at Rustans.com and in select Rustan’s and leading department stores in Metro Manila


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