Boggi Milano has opened at Rustan’s Makati— a 63.38 sqm store on the first floor of Rustan’s Makati Ayala Center, Ayala Ave., Makati City.
The flagship store showcases Boggi Milano’s latest collections for men, including cross-season looks, primarily from the Spring/Summer wardrobe.
Boggi Milano’s new SS25 collection combines aspiration and function, garments born of the zeitgeist of the times, in the style of a man in constant evolution who wants to remain true to himself, his nature, and any form of personal expression.
The SS25 campaign is an important step in the brand’s vision of blending heritage and innovation.
SS25 explores Boggi Milano’s community, its different personalities, interests, and lifestyles—a common space to express themselves.
At the store opening, from left: Nikki Huang of the SSI Group, Michael Huang, vice president for Store Development and Expansions of Rustan’s; Mauro Meazza, Boggi Milano International visual merchandiser; Eleonora D’Agostini, Boggi Milano Franchising area manager; and Reena Rosario, SSI Merchandise group manager
