For the launch of his lifestyle brand, Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego. Driven by a lust for life and an entrepreneurial streak, Bruno allows his enigmatic personality and distinct style to shine through in Lacoste’s iconic DNA of sport and luxury.
“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor,” said Bruno Mars in a Lacoste press material.
The collaboration began in Los Angeles, where he and Louise Trotter, Lacoste’s creative director, first met. Giving free rein to his imagination, the American artist went the distance to give life to Ricky Regal whose style embodies the Bruno Mars passion for flamboyant rhythm and his love for the crocodile.
“When I’m on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal,” he said.
The Lacoste x Ricky Regal collection brings together two strong energies: Mars and the Lacoste iconic crocodile. It consists of ready-to-wear clothing, footwear and accessories. Articulated around fluid shirts and pop tracksuits, the line has shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.
“Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved,” said Trotter.
This is sportswear that’s both casual and dressy. Lacoste x Ricky Regal collection has a seductive palette of strong colors: mustard yellow, petrol blue, eggplant purple, coral red and tie-dye. It shows vibrant state of mind boosted by Lacoste’s sportswear expertise. Velvet, silk and cotton fabrics, with impeccable finish, create a fluid vibe, with pieces to wear on their own or as a complete look.
“With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his own seductive style,” added Trotter.
The first Lacoste x Ricky Regal collection is now available at Lacoste Greenbelt 5 flagship store.
For further information, https://corporate.lacoste.com/
In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc. Visit lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram