Until April 27, 7-Eleven is holding 7-Election 2022, its unofficial and unscientific yet fun and creative mock poll. Now on its third run, 7-Election gives everyone, regardless of voting age, the freedom and opportunity to cast as many votes as they want by choosing the cup of their presidential bet.
There is so much going on in the country, especially with the upcoming presidential elections just months away. The toxic conversations, spread of false information, and the rise of “cancel culture” can be so overwhelming. So if you need a break from it all, 7-Eleven is here to bring convenience—and provide a safe space to #SpeakCUP and be heard!
The 2022 edition is also made better with City Café joining the campaign together with GULP. Now with more beverage options, the public can have fun, keep cool, and stay woke while participating in political conversations!
7-Election offers a fun way to vote because at 7-Eleven, walang basagan ng drink! There are six available cups, each representing a presidentiable—Ping Lacson, Bongbong Marcos, Isko Moreno, Manny Pacquiao, and Leni Robredo—and one undecided cup for those who have yet to make a decision.
Despite being an unofficial and unscientific way to vote, the 7-Election campaign has correctly predicted the winners of the presidential elections since it began in 2010.
“The local version was inspired by 7-Eleven in the US,” says Mich del Rosario, co-founder and CEO of Storyscope Strategic Communications Group, which is running the 7-Election campaign for the convenience store chain. “They were the first to do it many years ago. Locally, we started the first in 2010, and again last 2016.”
The response, del Rosario reveals, has been tremendous. “7-Eleven has seen very, very strong double digit growth in the participating categories. We are thankful that our customers have been encouraged to let their voice be heard.”
Specially-designed 22-oz GULP and 12-oz City Cafe cups, each with a unique barcode, available in over 3,000 7-Eleven stores nationwide from March 9 to April 27.
Customers can participate in this fun mock poll by availing a GULP or City Café drink from over 3,000 7-Eleven stores nationwide, starting at P35 for Gulp and P39 for City Café. One scanned cup equates to one vote. Votes are tallied daily and reflected on the 7-Eleven microsite, www.7-election.com.ph. Customers can visit and view their specific 7-Eleven store’s leaderboard tally, which is updated every Friday.
It’s only during 7-Election that registered and unregistered, of-age, and underage customers alike can vote for their presidential bet more than once, and even change their mind midway.
While the campaign gives people a fun break from all the seriousness, 7-Election aims to promote voter awareness, encourage responsible voting, and ultimately, give the public a chance to be heard while engaging in healthy conversations with fellow Filipinos.
As to who’s leading, as of March 17, del Rosario reveals, the results of the 7-Election show Bongbong Marcos up front at 41 percent, followed by Leni Robredo at 29 percent, Undecided at 16 percent, Isko Moreno at 7 percent, and Ping Lacson and Manny Pacquiao tied at 4 percent. There’s still time to make your choice, though.
