Matt Champion
Converse introduces fresh expressions of its iconic footwear while bringing together two influential voices who embody individuality in their own distinct ways. Global K-pop sensation Karina of aespa joins the Converse family as its newest global ambassador, while genre-defying artist Matt Champion fronts the campaign for the all-new Chuck Taylor Throwback, celebrating the brand’s rich heritage through a contemporary lens.
At the heart of the collection is the belief that self-expression has no single form. Whether through elevated classics, fashion-forward experimentation, or archival-inspired designs, Converse continues to evolve its icons for a next generation.
Chuck 70 X
Leading the season is Karina, who makes her Converse debut wearing two new interpretations of the Chuck franchise: the refined Chuck 70 X and the bold Run Star Crush. Known for effortlessly blending music, fashion, and culture, Karina represents a new era of creativity—one that embraces authenticity and encourages people to express themselves without boundaries. “Both on stage and off, I love breaking the mold and exploring my individuality through style, and Converse is a natural canvas for that,” Karina said. “I’m excited to join the Converse family and inspire others to celebrate their creativity and express themselves boldly.”
The Chuck 70 X reimagines one of Converse’s most beloved silhouettes. Premium materials, dual-star detailing, an updated leather patch, subtly aged finishes, and functional refinements give the timeless classic a modern perspective while staying true to its heritage. The “X” in its name symbolizes limitless possibilities, inviting every wearer to make the icon their own. The Chuck 70 X will be available in Converse stores starting August 28.
Run Star Crush
For those looking to make a stronger statement, the Run Star Crush pushes Converse design into new territory. With its exaggerated platform sole, sculptural proportions, and lightweight construction, the silhouette transforms the familiar Chuck into a bold fashion piece that balances athletic inspiration with avant-garde styling. It is playful, elevated, and unmistakably Converse.
Chuck Taylor Throwback
Joining the lineup is another standout addition: the Chuck Taylor Throwback, fronted by rapper, singer, and songwriter Matt Champion. Inspired by the raw energy of 1990s street style and vintage Chuck Taylors, the silhouette pays tribute to Converse’s archives while embracing today’s sneaker culture.
The Chuck Taylor Throwback celebrates the imperfections that made the original Chucks iconic. Saturated colors, oversized eyelets, fat laces, an intentionally off-center Chuck patch, irregular foxing tape, and a slightly stretched toe bumper all serve as subtle nods to the handcrafted character of Converse’s past. Rather than perfecting history, the Throwback proudly preserves it.
Matt Champion perfectly embodies the spirit of the silhouette. His fearless creativity, effortless confidence, and boundary-pushing artistry reflect the same authenticity that defines the Chuck Taylor Throwback, proving that true style comes from embracing individuality.
Converse is available at PowerPlant Mall, Araneta Gateway Mall, and select Ayala Malls, SM Malls, and Robinsons Department Stores. For more information, visit www.converse.ph.
