Art/Style/Travel DiariesStyle

Fendi is Metro Manila’s new luxury retail experience

Revered brand opens flagship boutique at Greenbelt 3

Bright and transparent facade of Fendi store at Greenbelt 3

Fendi has opened a flagship boutique at Greenbelt 3—its first in the Philippines that is seeing a growing clientele for luxury goods. Greenbelt 3 is the new wing of a luxury retail complex in the heart of Metro Manilla, undoubtedly the fashion capital of the Philippines.

The spacious 188 sqm boutique has the women’s and men’s ready-to-wear collections, accessories, and leather goods under the contemporary Fendi One concept that reflects the identity of the house of Fendi with the allure of metropolitan Manila.

Lace-up sneakers with rubber sole, made of mesh with iconic FF motif

Fendi Greenbelt 3 is an experience to redefine luxury shopping. Its bright and transparent facade with brushed metal frames reveals the charm of the interior. The women’s section is in delicate tones of ivory, grey, pink, and yellow, its palette of sophistication and femininity. It has an area that can be privatized and transformed into a VIC room. The men’s section has cuoio, grey and green tones that impart ease and masculinity.

The Maison’s iconic products illuminate against a hand 3D plaster backdrop featuring a declination of the FF logo by Karl Lagerfeld. The diagonal motif clearly refers to the iconic Astuccio Fur. The displays are a sequence of shelves with tubular structures in champagne metal. The flooring is the distinct Italian Arabescato Vagli marble, harking back to the architecture of Roman churches and giving an extra touch of opulence to the luxury retail experience.

The luxury of Italy and the unique vibrance of metropolitan Manila create the luxury shopping vibe of the new Fendi Greenbelt 3.

The house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first Fendi boutique, a handbag shop and fur workshop, followed. Earning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboration with Karl Lagerfeld began in 1965 and lasted 54 years. In 1992 Silvia Venturini Fendi seconded him in artistic direction. In 1994 she was put in charge of leather goods accessories, followed by menswear. In 2000 the LVMH Group acquired Fendi, becoming in 2001 its majority shareholder.


FENDI Peekaboo ISeeU bag embellished with classic twist lock on both sides, its soft tone-on-tone nappa leather lining visible from the outside and plexiglass bar and eyelet in tortoiseshell effect, with two compartments separated by stiff partition, a removable and customizable inner pocket and gold-finish metalware.

Nano version of  iconic FENDI Baguette bag, with flap and FF fastening with magnetic clasp which can be attached like a charm to larger bags or belts or worn cross-body using thin chain shoulder strap

In September 2020 Kim Jones was appointed artistic director of Couture and Womenswear, while Delfina Delettrez Fendi from the fourth generation of the Fendi family, joined the maison as artistic director of jewelry. Today Fendi is synonymous with quality, tradition, experimentation and creativity.

Videography and Photography Shoun Nicholas David

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