Believe it or not, Filipinos are the most “sleepless people”—meaning they get the least number of hours of sleep— in Asia, and fourth in the world.
Seeing that data as a wake-up call, IKEA launched Wake up! It’s time to sleep, a campaign calling on Filipinos to give more attention to getting better sleep. It also encourages Filipino customers to experience IKEA sleep solutions themselves before their purchase at the IKEA Pasay City showroom.
Dr. Rodolfo Dizon discusses the importance of quality sleep and addresses common concerns during the IKEA Swede Dreams event.
Jasmin Cruz, IKEA Philippines Inspiration and Communication manager, with Daniel Rivero, IKEA Pasay Store manager, at the IKEA Swede Dreams event.
The IKEA Pasay City sales team: Gelo Gacad (shopkeeper for Textiles), Paulo Peña (shopkeeper for Beds and Mattresses), and Madel Mercado (sales leader for Bedroom), with Megan Young-Daez and Mikael Daez at the IKEA Swede Dreams event.
According to IKEA Life at Home Report 2023, 44% of Filipinos consider sleeping the main driver of nurturing at home. Understanding how vital sleep is to Filipinos, IKEA, the home of affordable, quality furniture, invites customers to visit the store to check the various sleep solutions focused on different elements that contribute to better sleep—comfort, lighting, temperature, sound, air quality, and organization.
It recently introduced its Mattress Studio where customers can try various mattress, pillows, and comforters based on their sleep preferences. There are items like the VESTMARKA spring mattress which offers supreme comfort and support; the KLUBBSPORRE ergonomic pillow which is perfectly adaptive and contoured to support side and back sleepers; FÖRNUFTIG air purifier designed to improve air quality for better sleep, or the MAJGULL black-out curtains that are ideal for transforming any space into a peaceful sanctuary.
These thoughtfully designed sleep solutions are at IKEA, for the perfect sleep sanctuary. www.IKEA.ph or visit IKEA Pasay City.
