First Grand Seiko mono-salon opens in the Philippines

Grand Seiko opens its first mono-salon in the Philippines, at the BGC Watch House in Bonifacio Global City, in partnership with Lucerne. This milestone marks a significant step in the brand’s growth in Asia-Pacific and a continued commitment to providing exceptional watchmaking experiences for enthusiasts and collectors.

Grand Seiko’s first mono-salon at The Watch House, BGC

The new Grand Seiko Salon in a 31 sqm space reflects Japanese craftsmanship and aesthetics, conveying the spirit of “The Nature of Time”—the philosophy that underpins every Grand Seiko timepiece. The serene and contemporary interior, designed to embody Japanese minimalism, entices guests to immerse themselves in the world of Grand Seiko. From its distinct display of horological pieces to the use of natural materials, every detail has been thoughtfully curated to create a tranquil space for discovery and appreciation.

Watches on display at the Grand Seiko mono-salon

This latest concept store introduces the new “Alive in Time” brand message to the Filipino market, representing Grand Seiko’s dynamic spirit and desire to continuously push the boundaries of watchmaking. The BGC Watch House by Lucerne, a distinguished name in luxury timepieces since 1982, will serve as a hub for watch connoisseurs, offering not only exclusive collections but also an opportunity to experience the spirit of Grand Seiko firsthand.

Ida Idris-Low, managing director of Grand Seiko Asia-Pacific, and Munehisa Shibasaki, director, senior vice president of Grand Seiko Global Division

Ida Idris-Low, managing director of Grand Seiko Asia-Pacific, said, “This opening signifies the deepening of our relationship and shared vision of showcasing fine Japanese watchmaking to our collectors and fans in the Philippines. We would like to express our gratitude to Mr. Ivan Yao and his team at Lucerne for their unwavering support as we continue to establish the brand strongly in the market.”

A minimalist look for the Grand Seiko mono-salon

Following the celebration of the grand opening on October 10, the Grand Seiko Salon at BGC Watch House will continue to showcase the latest collections, including limited-edition models like the SBGA499, in commemoration of the Caliber 9R 20th Anniversary, and the SLGH021 with the mysterious scenery of the Genbi Valley on its dial.

Ivan Yao, managing director of Lucerne, remarked, “Lucerne has always been committed to offering the finest luxury timepieces to Filipino collectors, and this salon sets a new standard for the appreciation of horological artistry. We believe this new chapter will strengthen Grand Seiko’s presence in the market and cultivate a deeper appreciation for its unique philosophy and creations.”

The Grand Seiko Salon at BGC Watch House invites visitors to discover the world of Grand Seiko through its timepieces, service, and an environment that truly embodies the elegance and precision synonymous with the brand.