
Daum horse head sculpture
Rustan’s, the country’s leading luxury retailer, introduces two new global brands with French roots: Daum and Haviland. Set to open in September at Rustan’s Makati, Haviland is widely recognized for its artistic crystal decor, and Daum for its Limoges porcelain. Rustan’s hosted a tour for Haviland and Daum executives, which was led by Benjamin Brami, CEO; Thierry Delrieu, Asia Pacific director; and Pascal Audran, head of sales.

Haviland and Daum Asia Pacific director Thierry Delrieu, store visual design manager Peewee Celino, Rustan’s Shangrila store branch manager Liezl Carpo-Enriquez, Daum CEO and Daum-Haviland-Felix president Benjamin Brami, Daum and Haviland head of sales Pascal Audran, Rustan Commercial Corporation president Donnie Tantoco, Rustan’s Commercial Corporation VP for store development and expansions Michael Huang, and Rustan’s Commercial Corporation assistant vice president for store operations Steve Mawsley
The group was brought to the Home Floor (4th floor) of Rustan’s Makati where the Haviland /Daum boutique will be located. In preparation for the September launch, the group exchanged marketing ideas to suit the profile and behavior of luxury shoppers in the Philippines. The team then explored Rustan’s Shangri-la as a prospect for another Haviland/Daum boutique in the near future. Then at Dusit Thani hotel, they had an intimate dinner with Rustan’s executives.

Daum Amber Grey Eagle

Daum Rose Passion vase in green and pink
Haviland and Daum will be part of Rustan’s continuous curation of brands for a discerning market. Both brands bring their enviable histories. Haviland—whose founder moved from New York City to establish his own porcelain manufacturer in Limoges—has supplied many of the world’s largest royal families and heads of state. Haviland’s decorative works have championed the French excellence for more than 175 years. Daum’s story was propelled by its founder’s love for art, the coming together of artistic creation and modern savoir-faire. This love remains evident in each exquisite piece, thoughtfully formed by Daum artisans.
- Haviland Portofino place set
- Haviland Marthe soup tureen
- Haviland Alain Thomas place setting
For more information and updates, visit https://rustans.com/ and @rustansph on Facebook and Instagram.
- Daum and Haviland head of sales Pascal Audran, Rustan Group of Companies VP for home merchandising Marilen Tantoco, Rustan Group of Companies CEO Zenaida R. Tantoco, Daum CEO and Daum-Haviland-Felix president Benjamin Brami, Rustan Commercial Corporation president Donnie Tantoco, and Haviland and Daum Asia Pacific director Thierry Delrieu
- Thierry Delrieu, Dusit Thani Manila general manager Stanley Lo, Benjamin Brami, Pascal Audran, Michael Huang, Dusit Thani Manila marketing and communications director Shariza Relova, Rustan’s Commercial Corporation public relations officer Patricia Advincula, and Dusit Thani Manila food and beverage director Marcel Marcel
- Rustan’s Commercial Corporation creative director of home division Ross Morante, Rustan’s Commercial Corporation merchandise manager Khristine Buenafe, Michael Huang, Stores Specialists, Inc. president Anton T. Huang, Benjamin Brami, Donnie Tantoco, Thierry Delrieu, Pascal Audran, and Rustan Commercial Corporation vice president of store operations Val Khodaverdi
- Pascal Audran, Benjamin Brami, Donnie Tantoco, and Anton T. Huang