StyleStyle/Travel Diaries

French iconic brands Daum, Haviland to open at Rustan’s

Executives visit Metro Manila

Rustan's officials with visiting Daum and Haviland officials: from left, Donnie Tantoco, Rustan Commercial Corporation president; Thierry Delrieu, Haviland and Daum Asia Pacific director; Marilen Tantoco, Rustan Group of Companies VP for Home Merchandising; Benjamin Brami, Daum CEO and Daum-Haviland-Felix president; Zenaida R. Tantoco, Rustan Group of Companies CEO; Pascal Audran, Daum and Haviland head of Sales; and Michael Huang, Rustan's Commercial Corporation VP for Store Development and Expansions

Daum horse head sculpture

Rustan’s, the country’s leading luxury retailer, introduces two new global brands with French roots: Daum and Haviland. Set to open in September at Rustan’s Makati, Haviland is widely recognized for its artistic crystal decor, and Daum for its Limoges porcelain. Rustan’s hosted a tour for Haviland and Daum executives, which was led by Benjamin Brami, CEO; Thierry Delrieu, Asia Pacific director; and Pascal Audran, head of sales.

Haviland and Daum Asia Pacific director Thierry Delrieu, store visual design manager Peewee Celino, Rustan’s Shangrila store branch manager Liezl Carpo-Enriquez, Daum CEO and Daum-Haviland-Felix president Benjamin Brami, Daum and Haviland head of sales Pascal Audran, Rustan Commercial Corporation president Donnie Tantoco, Rustan’s Commercial Corporation VP for store development and expansions Michael Huang, and Rustan’s Commercial Corporation assistant vice president for store operations Steve Mawsley

The group was brought to the Home Floor (4th floor) of Rustan’s Makati where the Haviland /Daum boutique will be located. In preparation for the September launch, the group exchanged marketing ideas to suit the profile and behavior of luxury shoppers in the Philippines.  The team then explored Rustan’s Shangri-la as a prospect for another Haviland/Daum boutique in the near future. Then at Dusit Thani hotel, they had an intimate dinner with Rustan’s executives.

Daum Amber Grey Eagle

Daum Rose Passion vase in green and pink

Haviland and Daum will be part of Rustan’s continuous curation of brands for a discerning market. Both brands bring their enviable histories. Haviland—whose founder moved from New York City to establish his own porcelain manufacturer in Limoges—has supplied many of the world’s  largest royal families and heads of state. Haviland’s decorative works have championed the French excellence for more than 175 years. Daum’s story was propelled by its founder’s love for art, the coming together of artistic creation and modern savoir-faire. This love remains evident in each exquisite piece, thoughtfully formed by Daum artisans.

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