Starring Grammy-nominated global pop star Troye Sivan, Gap celebrates denim as both a fit and mindset through dance. The American pop culture brand debuts its Fall 2024 campaign featuring dancers and artists showcasing its fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.
The campaign, titled Get Loose, stars Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat’s viral hit Funny Thing, the film, shot by Dan Martensen, reunites Sivan and Reis, in an original choreography performed by dancers in baggy and loose fit denim, inspiring free movement and personal style.
“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” said Mark Breitbard, president and CEO, Gap. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
Gap Mid Rise UltraSoft Baggy Jeans
Gap Denim Overshirt
Gap Organic Cotton Cropped Shirt
Gap’s fall denim collection offers endless opportunities for self-expression. The cast of performers showcase the versatility of Gap’s new denim assortment, styled in head–to-toe looks that celebrate both a fit and “get loose” mindset: Sivan wears the Men’s Baggy Jean with the Supima® Relaxed Tee in white. The cast wears a range of Gap’s new fall denim in seasonal washes and fits. Key styles include the women’s Baggy and Horseshoe Jeans, plus Men’s ’90s Loose Jean, Baggy Jean, and Denim Cargos paired with classic tees, shirting, and utility pieces.
Gap Baggy Jeans
Gap Icon Denim Jacket with Washwell
Gap Supima® Relaxed T-Shirt
Gap Mid Rise UltraSoft Baggy Jeans
Born in South Africa and raised in Australia, Sivan is known not only for his unique sound, blending electro pop and smooth melodies, but also for his distinct style that perfectly reflects his personality and art. With a combined social following of over 39 million, he has quickly become one of the most celebrated artists in recent pop culture and has built a captivated international fanbase that has followed him along his journey from actor to vlogger to award-winning musician.
“Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool,” said Troye Sivan. “I’m honored to be part of something that embodies such effortless style and self-expression.”
Gap’s Fall 2024 campaign launched globally in August, with the fall denim collection available in stores and online. Gap also collaborated with Troye Sivan to create an in-store playlist, available on Spotify. Follow @gapphilippines to learn more.
Gap stores: Ayala Malls Manila Bay, Glorietta 4, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center and Abreeza, Davao, or shop online at gap.com.ph.
