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How Trunc, in only a year, became game changer in online retail

1st site in PH to have gathered the most number of luxury and premium lifestyle brands

Top Korean idol (Astro) and actor ('True Beauty') Cha Eun Woo for Burberry. (From eunwo.o_c IG)

BLACKPINK’s Jennie for Calvin Klein (From jennierubyjane IG)

As celebrates its first year on November 3-7, it enjoys the distinction of being the only multi-brand online marketplace with the most number of luxury brands and premium lifestyle brands, from fashion, beauty to food and home.

It is the first site in the Philippines to have gathered the most number of locally distributed luxury brands, and the only retail site in the country that carries luxury, bridge, beauty, home, and food all in one platform.

In only a year, has gained more than 25 million page views, with more than 165 brands and approximately 70,000 products for local distribution.

“We envisioned as an avenue for customers to access their most trusted brands wherever they are, whatever the circumstances might be. Our launch happened in the middle of the pandemic yet even so, the market continued to thrive and even projected an optimistic future for the Philippine economy,” says Anton Huang, president of SSI Group, Inc.

A landmark innovation that rose to the challenge to the Philippine retail industry posed by the pandemic,  represents the resilience of the SSI Group, the Philippines’ largest specialty retailer with over 593 stores across the country.

After its launch on November 6, 2020, brought a seamless online shopping experience to discerning customers who valued quality brands and premium service relevant to the new normal lifestyle. Over the year, the multi-brand e-commerce site became known for its unique concepts, which bring together many of the SSI Group’s brands across four categories: Trunc for the world’s most desirable lifestyle brands; Trunc Show for the most sought after luxury brands; PowderRoom for the most exclusive beauty collections; and Trunc at Home for the finest furnishings, accessories, wine, and food.


There is assurance of authenticity when shopping in a reputable platform

More and more Filipino consumers are getting the hang of online shopping, discovering the ease and comfort of shopping online. As online shopping continues to be a norm for the Filipino consumer, there is an assurance of authenticity when shopping in a reputable platform like

Apart from authenticity of a trusted platform, Trunc has the brands that have become covetable and top of mind because they are seen on today’s style arbiters. Among these are Salvatore Ferragamo, Gucci, Bottega Veneta, Loewe, Yves Saint Laurent, Montblanc, Tod’s, Alexander McQueen, Givenchy, as well as Michael Kors, Kenneth Cole, Longchamp, Polo Ralph Lauren, Tommy Hilfiger, among others.

The regular lockdowns, which have kept people in their homes, have left consumers enjoying vicarious thrills just watching their favorite stars or K-Pop idols on Netflix and other livestream series.

Korea’s top singer and actress IU for Gucci (From dlwlrma IG)

BLACKPINK’s Rose for Saint Laurent (From roses_are_rosie IG)

Hyun Ah for Loewe (From hyunah_aa IG)

Jun Ji Hyun for Alexander McQueen (From alexandermcqueen IG) is spotlighting collections of new brand collaborations like Marc Jacobs x Peanuts and BOSS x Russell Athletic. BLACKPINK’s Jennie is highlighted in the collection with Heron Preston for Calvin Klein Season 2. Trunc’s newest brand additions include DKNY and Longchamp.

More globally renowned designer brands are finding their home in Trunc Show. The digital stand-alone boutique is adding more European fashion brands in the coming months. The platform also offers easier access to sought-after runway pieces, ranging from shoes, bags, and handbags at Salvatore Ferragamo’s Virtual Store.

Beauty and skincare enthusiasts can finally get their hands on Fenty Beauty, Hourglass, Biotherm, Philosophy, SKII, and Nest at PowderRoom. Following these are more soon-to-come favorites including Juice Beauty, Huda Beauty, Kerastase, and Payot.

It is the ease and convenience of online shopping—the seamless shopping—and its many features that the shoppers have begun to discover during the intermittent lockdowns. The growing number of brands on the site, multiple payment platforms giving customers a range of payment options, a seamless shopping experience, from the merchandise selection online to the ease with which customers can return or exchange products, and even the assurance of a secure logistics chain that can safely and reliably deliver high-value items to customers —these are some of the factors driving shoppers to

The SSI’s core customer base apparently has remained resilient in this pandemic, their shopping needs driven by their current circumstances. With many customers working from home, there has been an increase in purchases of fashion, accessory and home items that would be considered as investment pieces. Customers are prioritizing items needed for their current lifestyle pursuits.

Trunc at Home is the most recently-launched concept, having started in August 2021. The category continues to feature the world’s top home and living brands, as well as consumable items from M&S Food and TWG Tea.’s birthday celebration this November is a two-way street as the multi-brand platform treats new and loyal customers to exclusive discounts and promos from the world’s most coveted brands.

As the digital platform continues to promise fast and convenient deliveries to happy customers, offers free shipping on its birth date: November 6! The limited-time offer can be used multiple times and on top of other promos. (Brand exclusions apply.)

From November 3 to 7, all shoppers will receive a Php 500 voucher, which can be redeemed from December 1 to 31 with a minimum spend of Php 1,500. The voucher is applicable on regular, sale, and even markdown items. (Brand exclusions apply.)

Brand Directory – TRUNC 1st Birthday

Get additional 10% off when you shop from November 3 to 7 by using promo code: TRUNCBDAY

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