Art/Style/Travel DiariesStyle

It’s here—BTS POP-UP: MAP OF THE SOUL opens May 29

Over 400 products, from apparel to houseware

BTS in 'Butter' (Photo courtesy of BigHit Music)

BTS POP-UP: MAP OF THE SOUL has reached Metro Manila and will open its doors on May 29, 2021 in one of the country’s premier shopping centers, SM Megamall in Mandaluyong City.

HYBE IP (formerly Big Hit IP), an independent corporation that leads HYBE’s IP business, previously operated a new form of experiential space complex under the name ‘BTS POP-UP: HOUSE OF BTS’ in October 2019 .This time, it draws concepts from BTS’ fourth studio album MAP OF THE SOUL: 7 released in February of 2020.

The 190-sqm pop up store will showcase over 400 products ranging from various categories, from apparel to stationery and household items. With MAP OF THE SOUL:7 as its central theme, the products feature songs from the album such as Black Swan and ON. New products will be released every two weeks for patrons to anticipate. The pop-up store will also feature photo zones for fans and customers to enjoy the full BTS: MAP OF THE SOUL experience.

BTS POP-UP: MAP OF THE SOUL kicked off in Seoul in October followed by Singapore and recently, Thailand. It is slated to launch in Malaysia and Taiwan in the coming months. The Philippines showcase will only be available in one location and will run for a limited time. Advanced registration is required through online booking platform Morningkall and admission guidelines such as physical distancing and crowd control will be enforced to ensure safety of patrons.

To find out more about BTS POP-UP: MAP OF THE SOUL Showcase in Metro Manila, please follow @morningKall on Twitter and Instagram or stay tuned for announcements through SM Megamall’s social media pages.


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