Art/Style/Travel Diaries

Jaime Dornan is now Loewe global brand ambassador

'His performances embody a sense of strength that feels very pure and organic,' says creative director Jonathan Anderson

Jamie Dornan as LOEWE New Global Brand Ambassador

Loewe presents actor Jamie Dornan as the new global brand ambassador. Known for his acclaimed film and television roles, Dornan has been featured in several Lowe campaigns, including the SS24 men’s runway collection campaign photographed by David Sims, launched on January 12.

Creative director Jonathan Anderson says, “Having watched many of Jamie’s films and following his work closely, for us, he was front of mind when thinking about a new ambassador for Loewe. I’ve always liked how his performances embody a sense of strength that feels very pure and organic.” Dornan says, “Nothing puts you at ease like being around people who understand your humor, your accent, and your ethos. It’s been an absolute pleasure working with Jonathan—he’s supremely talented, creative, and incredibly down-to-earth. I’m very grateful and excited for this new role with Loewe.”

Jamie Dornan has just received Golden Globes and Critics Choice Award nominations for his role in Kenneth Branagh’s Belfast (2021). He first gained attention for his riveting performance as a serial killer in the BBC drama The Fall, which won him an Irish Film and Television Award for Best Actor and a BAFTA TV Award nomination. Dornan stars in the critically-acclaimed drama The Tourist, which premiered to record ratings for the BBC and STAN in January 2022. Season 2 premieres in early 2024. The actor can  be seen in Branagh’s A Haunting in Venice (2023) and in Netflix’s Heart of Stone (2023), opposite Gal Gadot. His other credits include Matthew Heineman’s A Private War (2018), Barb and Star go to Vista del Mar (2021) with Kristen Wiig, Anthropoid (2016), The Siege of Jadotville (2016), and My Dinner with Hervé (2018).

Created in Spain in 1846, Loewe has been one of the world’s major luxury houses for over 176 years. Under the creative direction of Jonathan Anderson since 2013, the brand is now in a new chapter, presented to the world as a house focused on craft and culture, evidenced through an intellectual yet playful approach to fashion, a bold and vibrant Spanish lifestyle, and unmatched expertise with leather.

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In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing and Greenbelt 3. Visit or follow @ssilifeph on Instagram for more information.

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