Alo, the leading premium lifestyle brand known for blending fashion, performance, and mindfulness, has launched the highly anticipated Wellness Begins with Self-Love campaign in collaboration with Alo’s global ambassador Jin of the 21st-century pop icon BTS. This campaign highlights the shared commitment of Jin and Alo to self-care, community, and authenticity.
Alo Yoga is now in the Philippines, exclusively distributed by Stores Specialists, Inc., and is soon to open at Greenbelt 5, Makati.
Jin, one of the world’s most popular celebrities followed by tens of millions of BTS ARMY worldwide, perfectly embodies Alo’s mission to promote mindful living. Jin talks about the essence of wellness and self-care: “I feel my best when I’m balanced—it’s about being true to myself and staying in tune with my body while giving myself grace. Self-love isn’t always easy, but it’s about making the effort to focus on what feels right for you. When I’m doing what I love with the people I care about, I feel unstoppable. For me, it starts with practicing positive thoughts and letting go of negativity. That’s why this campaign with Alo Yoga, Wellness Begins with Self-Love, feels so meaningful. It’s a chance to remind everyone to take a moment for themselves and find their own balance.”
Jin in Alo Yoga athletic leisure
The campaign celebrates the most vital relationship—the one with yourself. With a shared commitment to wellness and self-love, Alo partners with Jin to inspire individuals to embrace their truest selves. Known for his advocacy of self-love, Jin exemplifies Alo’s ethos of balance and authenticity. Through engaging activities, inspiring messages, and exclusive content, Wellness Begins with Self-Love encourages everyone to take a moment for themselves, fostering a community where self-love and wellness go hand in hand.
“We’re thrilled to partner with Jin for the Wellness Begins with Self-Love campaign,” said Summer Nacewicz, EVP of Creative and Marketing at Alo Yoga. “Jin’s authenticity resonates deeply with our community. This campaign is a celebration of self-love as the foundation of true wellness, and we hope it inspires individuals around the globe to embrace balance, positivity, and their own unique journeys.”
Jin in Alo Yoga cap, jacket, shirt: Going from the mat to the street
The Wellness Begins with Self-Love campaign paves the way for the opening, in late 2025, of Alo’s flagship in Dosak Park, Seoul—a six-story, 6,000-sq-ft space. Website: www.aloyoga.com
Jin (Kim, Seok Jin) is known for his strong, high-timber vocal, his looks—he’s known as “Worldwide Handsome”—very candid personality and wit off and on camera, in reality shows, livestreams, and variety shows. His solo records Awake, Epiphany, and Moon, and Original Soundtracks for Korean TV series such as Yours (Jirisan OST), Even If I Die, It’s You (Hwarang: The Poet Warrior Youth OST) have made their mark both in K-Drama worldwide and pop music. Released in 2021, SUPER TUNA set a huge dance challenge trend with its cheerful melody and easy dance moves. Jin participated in the songwriting of his first solo single, The Astronaut, (released in October 2022) alongside Coldplay, cementing his global following and stature in the world music industry.
On July 14, 2024, Jin was the torch bearer for South Korea in the Paris 2024 Olympics.
Jin released his highly-anticipated first solo album Happy on Nov. 15, 2024.
Alo Yoga (Alo) is a Los Angeles-based premium lifestyle brand specializing in luxury activewear with a mission to spread mindful movement, inspire wellness, and create community. Since its launch in 2007, Alo has become a global leader in activewear design and its franchised fabrics. An acronym for Air, Land, and Ocean, Alo has a studio-to-street vibe that transcends fashion and goes beyond the mat. Alo is available online at www.aloyoga.com and in Alo Sanctuaries worldwide.
Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
