Art/Style/Travel DiariesStyle

Hermes’ pop-up kiosk a first in Metro Manila

It drew people to Ayala Triangle Gardens, unveiling the Le Monde de Hermès magazine

Pony Dance performance—now a signature of Hermes invitational events—surprises park-goers.

Le Monde d’Hermes magazine for park goers

Hermès gave Metro Manila’s park goers the rare chance to discover the spirit of innovation and creation with Le Monde d’Hermès magazine during a pop-up kiosk last 26–28 April 2024 at the Courtyard of the Ayala Triangle Gardens. Le Monde d’Hermès offered readers the opportunity to explore, through words and pictures, the collections and conversations that illustrate the diversity of the world of Hermès.

Creatively filled with the House’s annual theme for 2024, The Spirit of the Faubourg, the pop-up invited visitors to immerse themselves in an experiential journey through the universe conjured by Le Monde d’Hermès.

Live DJ set

Horse-shaped origami given out, symbolic of the House

‘Pamaypay’ from Hermès

Le Monde d’Hermes bookmarks

Le Monde d’Hermes artist

Le Monde d’Hermes potted herbs

Welcomed by the vibrant Mr. Kiosk, guests relished a lively day where they engaged with a playful gardener, got animated portraits sketched by an artist, and swayed to a live DJ set, culminating in a joyous surprise Pony Dance performance on opening day. Guests were invited to take home a copy of Le Monde d’Hermès magazine, along with French pastries and popsicles, a bookmark, a horse origami, and a traditional Filipino fan, all designed to celebrate the first Le Monde d’Hermès kiosk in the Philippines.

Le Monde d’Hermes kiosk amid trees

The first Le Monde d’Hermès in Manila

The kiosk drew the ommunity.

The first ever Le Monde d’Hermès kiosk, inspired by the iconic Parisian newspaper kiosk, opened in Prague in the autumn of 2021. As the start of a series of welcoming and engaging events, it’s been travelling around the world since and continued its path in Manila before returning to Taiwan and going to Tokyo.

Saturday afternoon at the kiosk: seated, from left, Bulletin Lifestyle editor Arnel Patawaran, Nympha Valencia, and Marilou Pineda; standing,, from left, Rustan’s SVP Michael Huang, Kathy Huang, Catherine Huang-Endriga, AC Legarda, Ayala Land head (Leasing) Mariana Zobel de Ayala, SSI Group CEO Anton Huang

The kiosk was open from 8 am to 6 pm last April 26–28, Friday to Sunday,  at Paseo De Roxas St. corner Makati Avenue Corner Ayala Avenue, Makati Cit

An editor-in-chief and an artistic director are invited to create two issues per year with Hermès’ teams, who collaborate each season with carefully selected writers, illustrators, and photographers. Driven by the imaginary world nourished by the annual theme, they all imbue Le Monde d’Hermès with their talent and ingenuity.

This year, Le Monde d’Hermès has been designed to celebrate and share a collection of  unpredicted secrets and memories, creating a spirit of inspiration across time and space with interesting storytelling, subtly illuminating the 2024 annual theme “The Spirit of the Faubourg.” Through this attempt at an inventory, the Spring-Summer 2024 issue embarked on a demonstration of the absurd but inexhaustible nature of the Faubourg, an enchanted place. A mini department store, a museum, a table d’hôtes, a garden, a studio—in short, a labyrinth that defies logic because it is a dream creation—was dreamt of by Émile Hermès, twhile presenting the new collections by Hermès.

Created in 1973, Le Monde d’Hermès is a bi-annual magazine with a print-run of 600,000 copies, published in 11 languages.

Since 1837, Hermès has remained faithful to its artisan model and its humanist values. The freedom to create, the spirit of innovation, the constant search for beautiful materials, the transmission of excellence, and the aesthetic of functionality all forge the singularity of Hermès, a house of objects created to last. An independent, family-owned company which encompasses 16 métiers, Hermès is dedicated to keeping the majority of its production in France through its 60 workshops and production sites and to developing its network of 294 stores in 45 countries. The group employs 22,000 people worldwide, including 13,700 in France, of which nearly 7,000 are craftsmen (as of 31 December 2023). Axel Dumas, a sixth-generation family member, has been Hermès CEO since 2013.

Founded in 2008, the Fondation d’entreprise Hermès supports projects in the areas of artistic creation, training, and the transmission of savoir-faire, biodiversity, and the preservation of the environment.


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