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Media art show spectacle on CCP facade celebrates PH-Korea friendship

AI technology, traditional art blend to mark 73 years of friendship

‘Donghaeng: Gunita at Pag-asa on the front lawn and facade of CCP on view until Oct. 21, 2022

The Philippines and Korea are celebrating 73 years of friendship with a specially curated media art show on the origin, exchange, development and prosperity of Philippine-Korean friendship, presented by the Korean Embassy in the Philippines, the Korean Cultural Center in the Philippines (KCC), and the National Commission for Culture and the Arts (NCCA), with the Cultural Center of the Philippines (CCP).

Titled 동행 (Donghaeng): Gunita at Pag-asa, the eight-minute media art show is being projected on the front lawn and facade of the CCP Complex in Roxas Blvd., Manila, until October 21, 2022, 6 to 9 p.m. It is presented to the public for free, including the motorists passing by.

The people can win prizes by joining contests on KCC’s official social media accounts.

The continuous exchange between the Philippines and Korea has increased the popularity of Korean culture, and KCC prepared this media art show so that Filipinos can experience Korea in the Philippines. The show features Korean and Filipino dancers.

“I hope the appearance of the national symbols of the two countries and their harmonious movements in the video serve as an opportunity to better understand each other,” said Director IM Young A of KCC.

The media art show has three parts: cultural origins and growth, the communication between both rich cultures, and the celebration and harmony of friendship between the Philippines and Korea.

The show combines Korean cutting-edge technology and Filipino art. Movements of Filipino and Korean dancers were recorded through motion capture and AI technology, as they performed traditional dances such as Pandanggo and Buchaechum (Korean fan dance). The show ends in a festive collaboration of traditional dances of Korea and the Philippines.

The graceful and fluid movements were created by celebrated choreographer Shin Chang-Ho, while the music is a joint effort of Korean music director Park Woong-Seo and Filipino music director Josenic France Juanite. Overall director is by Cho Chung-Yean.

동행 (Donghaeng): Gunita at Pag-asa is part of the Kita Kita Korea campaign that enables Filipinos to experience Korean culture right here in the Philippines without having to fly to Korea. Another KCC event that the public can look forward to is the Phil-Kor Hats Exhibition on October 21.

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