A new destination for runners and movement enthusiasts is coming to Bonifacio Global City as On opens its first dedicated store in the Philippines at Central Square on November 7, 2026, bringing its signature combination of Swiss engineering, performance innovation, and contemporary design to one of Metro Manila’s most active lifestyle districts.
On LightSpray Cloudboom Strike 2
The opening marks a significant milestone in On’s local expansion through its partnership with SSI Group, Inc., the brand’s exclusive wholesale and retail distributor in the Philippines. Drawing on SSI’s expertise in brand building, retail operations, and distribution, the partnership aims to strengthen On’s presence in the country and make its performance-led products more accessible to Filipino runners and active lifestyle consumers.
“We are excited to introduce On to the Philippines and bring its unique combination of Swiss innovation, performance, and design to Filipino consumers. On has redefined the running experience and established itself as one of the most exciting brands in the global sportswear industry. We see tremendous potential for On in the Philippines, where a growing community of runners and fitness enthusiasts is embracing a more active lifestyle. With the opening of its first dedicated store and the launch of On Run Club, our ambition is to go beyond retail: to build a vibrant community, inspire more Filipinos to embrace movement, and establish On as a leading performance sportswear brand in the country,” said Anton Huang, President and CEO of SSI Group, Inc.
Founded in Switzerland in 2010, On has grown from a running-focused label into a global sportswear brand spanning running, training, outdoor, tennis, and lifestyle. Its approach combines technical innovation with a distinctive design aesthetic, appealing to everyone from competitive athletes to those who simply enjoy moving.
Joe Klecker in On LightSpray Cloudboom Strike 2
Located along 5th Avenue in the Central Square complex, the new On store places the brand at the heart of BGC’s running, retail, and lifestyle community.
Inspired by the nearby BGC Greenway, the store features a dynamic, meandering layout designed to evoke the experience of running along a forest trail. Thoughtful lighting and color details create the sensation of sunlight filtering through trees, bringing a sense of movement and discovery into the retail space.
Beyond shopping, the store is envisioned as a destination where runners can explore the brand’s latest footwear and apparel, discover its performance technologies, and connect with a community that shares a passion for movement.
On LightSpray Cloudboom Strike 2
To celebrate opening day, On will launch On Run Club, extending the store experience beyond its walls and onto BGC’s running routes.
The launch will bring runners together for a community run, guided by partner run clubs across designated pace groups. Participants can also experience selected footwear through shoe trials, join a technology talk, and more exciting experiences.
The event will feature opportunities to try the innovative LightSpray Cloudmonster 3 Hyper and Cloudmonster 3, subject to availability.
The launch also signals the beginning of future On Run Club activities designed to bring Manila’s running community together and encourage more people to discover the feeling of running.
On Cloudmonster
At the heart of On’s appeal is its commitment to rethinking how running shoes feel and perform. Two highlights are its groundbreaking LightSpray technology and the popular Cloudmonster collection.
LightSpray represents a revolutionary manufacturing approach, crafting an ultra-lightweight, seamless upper in a single automated step, designed to deliver a close, distraction-free fit. Featured in the LightSpray Cloudmonster 3 Hyper, the laceless upper is paired with CloudTec cushioning and Helion HF hyper foam to deliver lightweight comfort, cushioning, and responsive energy return for demanding training sessions.
LightSpray also powers the LightSpray Cloudboom Strike 2, On’s pinnacle race-day shoe designed for marathon and half-marathon performance. Its ultra-light, second-skin upper is paired with the CloudTec Sphere cushioning system, an evolved Helion HF midsole, and a curved carbon Speedboard. Engineered to absorb impact and improve overall running efficiency—allowing athletes to conserve energy, reduce muscle fatigue, and maintain speed deep into long distances—it delivers a fresh-leg advantage for peak race-day performance.
The Cloudmonster 3, meanwhile, brings an energetic feel to everyday running. Its triple-layer CloudTec cushioning system is engineered to absorb impact and deliver a responsive, forward-rolling ride, making it a compelling option for runners building consistency across their weekly miles.
These models showcase On’s approach to performance footwear: combining advanced engineering with thoughtful design to help runners move with confidence.
With its new BGC store and the launch of On Run Club, On is creating more opportunities for Filipinos to experience the brand firsthand—whether they are chasing a personal best, discovering running for the first time, or simply finding new ways to stay active.
The On store opens at Central Square, Bonifacio Global City, on November 7, 2026.
