Passions and Obsessions

Peninsula turns pink this October in breast cancer fight

Its years of partnership with Philippine Foundation for Breast Care have helped make a difference

The Peninsula Manila continues its advocacy in the fight against breast cancer this October, with pink-theme offerings. Its partnership with the Philippine Foundation for Breast Cancer Inc. has resulted in improvement of the foundation's facilities.

For four weeks until October 15, The Peninsula Manila has a campaign to raise funds and awareness for the fight against breast cancer. The iconic landmark fountain at the junction of Ayala and Makati Avenues has been lit pink, a beacon of hope. Other initiatives include a pink-theme afternoon tea and a Pink Staycation room package where a portion of the proceeds will go to breast cancer-related advocacies of the Philippine Foundation for Breast Care, Inc.

The Philippine Society of Medical Oncology reports that the Philippines  has the highest breast cancer incidence rate in Asia and is among the top 10 countries in the world. One in every 13 Filipino women is vulnerable to breast cancer, according to statistics.

In this light, The Peninsula Manila has chosen to  partner with the Philippine Foundation for Breast Care, Inc. It is a long-term partnership that has resulted in the expansion of Quezon City’s East Avenue Medical Center’s Breast Care Center Annex run by the foundation. Before the hotel’s involvement, the foundation’s volunteer team would assist 50 patients daily, most of whom were in need of chemotherapy treatment in a space that could barely accommodate 20 people. The facility had only two LaZ Boys and a few Monobloc chairs. With the assistance of The Peninsula Manila, the annex was expanded, the facilities improved, and a total of 20 new chemotherapy infusion chairs purchased, with the assistance of Estée Lauder Companies and Pink for Life.

Peninsula in Pink Afternoon Tea is priced at P2,890 for a three-tiered set with teas of your choice, and P4,890 for a three-tiered set with two flutes of Champagne. Prices are subject to VAT, 10 percent service charge, and applicable government taxes.

Enjoy Peninsula in Pink afternoon tea—and help in the fight against breast cancer.

The Peninsula Manila Pink Staycation room package comes with a pink turn-down amenity as well as a chance to sample The Lobby’s pink-tinted afternoon tea. Room rates start at P 15,100 for a Deluxe Room. Rates are subject to VAT, 10 percent service charge, and applicable government taxes.

The Philippine Foundation for Breast Care Inc. (PFBCI) is a non-profit, volunteer-based organization that is dedicated to serving indigent patients by sourcing financial assistance and providing emotional support. PFBCI is accredited by the Philippine Council for NGO Certification.

Peninsula in Pink transportation


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