Art/Style/Travel Diaries

PSY named brand ambassador of Solaire

The artist who helped turn K-pop into a viral phenomenon partners with luxury integrated resort

PSY and Cyrus Sherafat, Solaire Resort executive vice president
  • Solaire Resort Entertainment City and Solaire Resort North, two of the most luxurious integrated resorts in Manila, have named as its new brand ambassador, PSY, the South Korean singer/music artist who helped pave the way for K-pop in the world with his record-breaking views that introduced Gangnam Style to the world.

The exciting partnership follows PSY’s recent full-house performance, K-Swag Legend, at The Theatre at Solaire on Sept. 14, 2024, making evident his huge popularity in the Philippines.

Cyrus Sherafat, Solaire Resort executive vice president, said, “We are delighted to welcome PSY as our brand ambassador. His artistry and charisma resonate with audiences not just in Korea but around the world. Partnering with PSY underscores our commitment to delivering unforgettable experiences to our guests and deepens our engagement with the vibrant Korean community in the Philippines. We look forward to the exciting collaborations that lie ahead.”

As brand ambassador, PSY will headline various promotional activities, enhancing the cultural and entertainment offerings at Solaire Resort.

Solaire Resort’s new campaign video featuring PSY will be released in various channels, including the official website, Facebook and Instagram.

Call +632 8888 8888 or email reservations@solaireresort.com for inquiries and reservations.


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