In one’s busy life, it’s easy to overlook self-care. Rustan’s The Beauty Source empowers women to prioritize themselves and pursue what they deserve, reminding them of their inner strength. Like the rising sun, they can overcome obstacles and shine.
This empowering message of rising up and exploring one’s own power was the heart of Rustan’s GRLPWR, a month-long women empowerment campaign in celebration of Women’s Month. The initiative kicked off on March 7 at the Rustan’s GRLPWR: Resort To Beauty event, where beauty enthusiasts enjoyed a refreshing afternoon filled with fun and exciting activities paired with a summer resort vibe, great company, and of course, an abundance of luxury beauty brands and products.
Rustan’s The Beauty Source houses global luxury beauty brands such as Chanel, La Prairie, Sisley, Clarins, MAC, Estée Lauder, L’Occitane, Diptyque, Acca Kappa, Phyto, Deborah Lippmann, Jo Malone London, Mario Badescu, Maison Francis Kurkdjian, Chloe, Issey Miyake, Maison Margiela, Stila, Jane Iredale, Clinique, and many more. New brands have been added to this prestigious roster such as Malin+Goetz, L:a Bruket, Grown Alchemist, to name a few.
In its fifth year, the Rustan’s GRLPWR event spotlighted beauty and the arts. In a move to recognize women in art, Rustan’s The Beauty Source collaborated with three Filipina artists, each bringing a unique touch to the event. Clara Benin, the country’s indie darling known for her enchanting melodies, serenaded the guests with her performance. Zarah Juan, an esteemed accessory designer and advocate for sustainability, unveiled the exquisite Mobula Bag, inspired by the manta ray, crafted exclusively for Rustan’s The Beauty Source. And finally, Elle Battung, a versatile freelance illustrator and maker, graced the occasion with a colorful mural.

Laureen Uy

Max Collins

JL Crespo, Marj Maroket, Teree Daisuke
Among those in attendance were the lovely Janeena Chan who hosted the event, Bella Racelis and her sister Alliah, Laureen Uy, Max Collins, Shaira Luna, Teree Daisuke, Vanna Garcia, Katrina Loring-Bondoc, Lierge Perey, Ashley Colet, and Adela-Mae Marshall, among many others.

Yanna Cowper, Jeanette Ong, Kieza Cabal, and Nicole Go
Rustan’s Shangri-la’s Beauty floor was transformed into a visual and experiential sanctuary adorned with Bali-inspired decor and vibrant art. Immersed in a tropical state of mind, guests basked in the adventure and relaxation vibes as they explored all the offerings and activities featured on the GRLPWR Hub. From live art and fun games to a selection of exclusive one-day offers, there were definitely a lot of prizes won, products to try, and even more reasons to shop!

Michael Huang, VP for Store Development and Expansions of Rustan’s Commercial Corporation

Jackie Avecilla, Rustan’s Beauty Division manager for marketing communications; April Marquez, Rustan Commercial Corporation Division merchandise manager for beauty key Bbrands; and Anton Huang, president of SSI Group, Inc.

Andrea Tetangco and Donnie Tantoco, Rustan Commercial Corporation president

Bryanna Go, Rustan’s Beauty Advertising and PR specialist; Mica Agdamag, Rustan’s Beauty Advertising and PR marketing manager; and Jackie Avecilla, Rustan’s Beauty Division manager for marketing communications
The Rustan’s Women’s Month celebration continues, offering special gifts to honor all the ladies. From March 1 until April 30, 2024, Rustan’s Beauty Addict members who shop for at least P30,000 worth of products and services at Rustan’s The Beauty Source are entitled to a complimentary exclusively designed Zarah Juan Mobula bag. Available in natural white, black, and tan, this fashionable accessory also serves as a testament to Rustan’s commitment to promoting local craftsmanship and style.
Plus, Rustan’s biggest summer raffle promo awaits all Beauty Addicts! For every purchase of Php 5,000 at Rustan’s The Beauty Source from March 1 to May 31, 2024, Rustan’s Beauty Addict members are entitled to one e-raffle entry for a chance to win an all-inclusive four days and three nights stay for two in the Garden View Villa of Nay Palad Hideaway in Siargao, inclusive of roundtrip flights. So, not only can you enhance your beauty collection, but you can also get a chance to win an unforgettable getaway this summer
To get the latest #RustansBeautyAddict updates on all your favorite beauty brands, events, special offers, and announcements, join the Rustan’s The Beauty Source Viber Community at . Shop in stores, via the Personal Shopper on Call Service at tel. no. (0917) 111-1952, or online at http://rstns.shop/RTBS. Also, visit the website and follow Rustan’s The Beauty Source on TikTok, Facebook, and Instagram @RustansTheBeautySource!




