To mark its 70th anniversary as the Philippines’ leading luxury retail destination, Rustan’s will refurbish its Makati flagship store—a transformation that signals a new exciting era of elevated shopping experience for Metro Manila, its continued journey of extraordinary style and vision.
The driving force behind this groundbreaking project is the third-generation of the clan that blazed the trail for luxury retail in the country, Tantoco. Donnie Tantoco as Rustan’s president and Anton Huang as executive vice president for merchandising are playing pivotal roles in the continued evolution of the store chain.
The newly renovated Beauty and Fragrance departments opening during the holiday season are a collaboration with award-winning international specialists, showcasing the finest international brands and beauty brand innovators introduced by Rustan’s in the country.
Zenaida R. Tantoco, chairman and chief executive officer of Rustan’s, said:
“Our story may have started 70 years ago, but to this day we continue to be a part of our customer’s lives—our aim is to make the ordinary extraordinary, and we do this by constantly pursuing ways to improve and stay relevant to all of our customers and their individual needs. This includes ensuring that their in-store experience is one that matters and makes a difference.”
The newly designed space builds on the passion and drive established by its founders—sleek and refined interiors that celebrate a legacy of extraordinary taste, style, and reinvention.
The renovation hails the next chapter of the unique Rustan’s story, one that over the past 70 years has been intrinsically linked with loyal clientele of Rustan’s, and one that Filipinos will be able to enjoy and be a part of this coming season as the brand celebrates its phenomenal story throughout the store while work is underway.
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