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Santa crashlands; Anne Curtis
gorgeously slim

Swatch sets the tone for whimsical Christmas
—time is what you make of it

Anne Curtis in Melbourne, shot by husband Erwan Heussaff, for Swatch (Video from Swatch)
Anne Curtis in Melbourne, shot by husband Erwan Heussaff, for Swatch (Video from Swatch)
HoHoOuch watch

HoHoOuch watch

If there’s one thing the pandemic couldn’t rob us of, it is time. Whether we like it or not, we suddenly found ourselves having time in our hands. This is because the world moving at a dizzying pace was suddenly forced to screech to a halt, and nearly everything and everyone has been forced to stay put at home. Suddenly you have time for yourself, your family, the essentials of your day.

This is where the Swiss watch brand Swatch is coming from this Christmas—the value of time: “Time is What You Make of It.” And—every minute, second counts, don’t we know that now?

Swatch found whimsy in the holiday season—Santa’s year has been derailed, quite literally. Swamped with Christmas lists and wishes, he took his eyes off the road for a split second to check his latest messages, then BANG!— his sleigh crashed deep into the snow, sending Santa flying. How relatable—the misstep on account of checking messages. (His team of helpers will take over the festive deliveries as he recovers.)

Thus— the name of the watch is “HoHoOuch!”

The HoHoOuch watch features Santa in his red outfit and minimalistic indices, which stand out against the white dial. Paired with a matching transparent snow-printed strap, it is a simple, sleek, and playful accessory that looks great with a festive sweater.

Swatch Philippines President Virgie Ramos (seated) with Swatch ambassadors Derek Ramsay and Anne CurtisMatteo Guidicelli and Sarah Geronimo at the Santa Crash Landing installation at the Swatch building (2)Tessa Prieto-Valdes Swatching at the Santa Crash Landing installationDr. Hayden Kho, Jr. and Scarlet Snow Belo at the Santa Crash Landing installation at the Swatch building (2)Santa Crash Landing Interactive Christmas Installation 1

In a Zoom unveiling for a few friends of Swatch boss Virgie Ramos, Swatch ran its perks-for-the-heart happy Christmas videos of Anne Curtis, Dr. Hayden Kho and Scarlet Snow, Lucky Manzano and John Lloyd Cruz.

New mother Anne looks so happy, gorgeous and slim in the video taken by her husband Erwan Heussaff in Australia where the couple are in this pandemic. Anne, who just gave birth to Dahlia Amelie, is so trim and hubby Erwan told a friend that Anne is even slimmer now than before she got pregnant.


Tessa Prieto-Valdes and Matteo Guidicelli unveiled the Swatch Season’s Special HoHoOuch watch. Swatch’s full holiday collection is in the store at Greenbelt 5.

With upcoming virtual Christmas celebrations and reunions, now is a good time to show off your wrist. The Swatch Holiday Collection has bright and brilliant watches flaunting shimmering straps and around 150 sparkles that illuminate each dial.

There are the small Gent watches Multilumino and Sparklingot. There’s multicolored glitter on the pink silicone strap and fireworks-inspired Swatch Sparkles on the dial of Multilumino and gold-colored glitter on the silicone strap and crystal ring on the dial of Sparklingot.

Luminescent Rose and Luminescent Sand have soft and shiny rose-gold or shiny gold-colored fabric-like bracelets, with the robust stainless steel of the Irony watches.

The most glittery styles of the year are Grey Sparkle and Rose Sparkle. These come with soft and shiny silver-colored or shiny red fabric bracelets with stainless steel of the Irony dials.

There’s the new Irony Goldshiny in sparkling gold-colored stainless steel and Silver Explosion in sparkling silver-colored stainless steel.

The Big Bold Sparkles watches, Light Boreal and Dark Boreal, are big, bold, sprinkled with 136 Swarovski stones.

Swatch introduces a special and limited edition of the new Big Bold Chrono design.

The new Checkpoint Golden has a gold-colored dial in a Ø47 mm large and sturdy watch head.

At the Swatch Building at 918 Arnaiz Avenue, Makati, inspired by HoHoOuch, the Swatch Philippines team created a unique Santa Crash Landing interactive Christmas installation. The windows are tagged with fun suggestions on how to spend time this season.

HoHoOuch watchSwatch Luminescent RoseSwatch Grey SparkleSwatch MultiluminoSwatch Dark BorealSwatch Light Boreal



Swatch Shops at SM Megamall, Glorietta 4, Greenbelt 5, TriNoma, Alabang Town Center, SM Mall of Asia, SM City North EDSA, SM Southmall, Shangri-La Plaza, Robinsons Place Manila, and SM City Cebu


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