Homegrown brand Seda hotels is swiftly bouncing back in the post-pandemic era and will add 550 rooms by mid-2023, according to Andrea Mastellone, senior group general manager of the Ayala Land chain that has 11 hotel properties nationwide.
Seda Hotels’ managers, from left (seated): Seda Abreeza general manager Ken Capulong, Seda Central Bloc Cebu hotel manager Ron Manalang, Seda Atria general manager Joseph Del Rosario; (standing) Seda Ayala Center Cebu general manager Gwen Dela Cruz, Seda Nuvali general manager Armand Angeles, Seda Capitol Central hotel manager Kim Guimba, Seda Centrio hotel manager Rhett Villaruz, Seda Lio general manager Marc Cerqueda, Seda Hotels’ senior group general manager Andrea Mastellone
Revenge travel and the resurgence of business travel have prompted the addition of 200 rooms to Seda Nuvali, a popular staycation and wedding destination in Laguna, and the opening by mid-2023 of 350 rooms at Seda Manila Bay, an alternative to the casino hotels in the area. This was announced by Mastellone in an event to mark the brand’s 10th anniversary.
By 2024, the flagship Seda One Ayala at the Edsa gateway to the Makati financial district is also expected to open in the former site of InterContinental Manila.
The re-opening of the country to foreign visitors and the people’s heightened mobility have ushered Seda into the next decade of growth, with new pipeline of projects.
Seda is enjoying a growing number of loyal clientele, indicative of the brand’s relevance and success. The Seda Edge loyalty program now has close to 100,000 members, all repeat customers. The program will give the highest recognition to a third tier, Elite level guests who patronize any of the 11 Seda hotels 30 room nights in a year.
Artist’s perspective of Seda Manila Bay
The Seda hotels at BGC, Quezon City, Makati, Nuvali, Cebu Business Park, Cebu IT Park, Lio, Bacolod, Iloilo, Cagayan de Oro, and Davao are committed to sustainability. Mastellone revealed that Seda has shifted to source electricity from suppliers that provide renewable and green energy, thus reducing its carbon footprint.
Its BGC property even has an electric vehicle charging station as part of an Ayala group initiative. Seda counts among its corporate social responsibility efforts a program with the Philippine Eagle Foundation to preserve this endangered species. It has adopted a Philippine Eagle which has been named Mayumi. “We want to create greater awareness for this majestic bird species found only in the Philippines and to see it flourish,” said Mastellone. The Philippine Eagle named Mayumi will be Seda’s new brand ambassador and will be featured in the brand’s promotions. Just like Seda, the Philippine eagle is uniquely Filipino and representative of the strengths of this country, said Mastellone.
