Calvin Klein is enjoying the buzz of its new campaign featuring SEVENTEEN’s MINGYU in Fall 2024 denim.
Directed by AJ Duan and shot by Park Jong Ha, the campaign spotlights the K-pop superstar’s distinctive style. Mingyu’s singular appeal comes into focus against soft blue and orange backdrops, where vibrant color, gradient and shadow complement his playful energy and body language.
Mingyu wears the brand’s latest jeans, introducing new cuts and washes styled with classic logo tees, mixed wash denim layers and sleek lightweight outerwear. The ’90s Straight Jeans is styled three ways: with the iconic Signature 90s Trucker and Modern Cotton Air Trunks; with the Archive Logo Relaxed Crewneck T-Shirt; and with the Monogram Logo Tee layered under the Twill Nylon Bomber Jacket.
For a cool casual vibe, the Standard Straight Jean is paired with the Modern Cotton Trunk, the Relaxed Denim Jacket and Archive Logo Zip Fleece Hoodie. A pair of dark 90s Loose Jeans paired with a mid-blue Slim Denim Shirt under a light Oversized Denim Shirt Jacket create an effortless, oversized statement.
Campaign Credits:
Directed by AJ Duan
Photographed by Park Jong Ha
