Italian luxury brand Tod’s has named Han, a member of leading K-pop group Stray Kids, its new brand ambassador.
One of the most influential artists of his generation, Han has captivated audiences worldwide with his exceptional talent, creativity, and dynamic stage presence. Since debuting with Stray Kids, he has established himself as a multifaceted artist, not only as a performer but also as songwriter and composer.
His authentic individuality and contemporary vision continue to resonate with a global audience.
Rooted in Italian craftsmanship, quality, and timeless elegance, Tod’s embodies an authentic lifestyle defined by artisanal excellence and timeless luxury. Through this new partnership, the brand will further express its modern spirit and distinctive heritage alongside Han whose versatility and refined sensibility naturally align with Tod’s values.
Han made his first official appearance as Tod’s Brand Ambassador in the brand’s Men’s Presentation during Milan Fashion Week last June 21, marking the beginning in a series of initiatives and projects that will highlight the synergy between the artist’s contemporary appeal and the brand’s enduring identity.
Commenting on the partnership, Han said: “It is a great honor to join Tod’s as Brand Ambassador. I have long admired the brand’s commitment to Italian craftsmanship, quality, and timeless style. Through our upcoming projects, I look forward to experiencing and sharing the authentic Italian lifestyle and values that Tod’s represents.”
