Style/Travel Diaries

Swatch launches Ox Rocks 2021
for Chinese New Year

Strength in harmony—or pops of gold and red

In a world that has changed drastically as if overnight, Swatch greets the Year of the Ox with Ox Rocks 2021 which signifies strength in harmony and togetherness. And with day after day spent in lockdown, time could only be what you make of it.

The Ox occupies the second position in the Chinese zodiac. The Ox is strong, reliable and tough—characteristics shared by the Swiss-made Swatch Big Bold watch line and those born in the Year of the Ox. They are said to be also active, motivated and determined. The imagery of the flame represents the Ox’s personality and makes any outfit pop, thus the name Ox Rocks!

The concept of existing together in harmony is shown on the front of the dial together with the Yin Yang oxen illustration that expresses the power of peace, especially in today’s unbalanced world. Every Chinese zodiac year is defined by one of the five elements, and 2021 is the year of the Metal Ox. The golden tones bring luck and prosperity while red symbolizes happiness, success and good fortune—all of which we can use now.

The Swatch Ox Rocks 2021 comes in a striking and specially made round watch box.

It is available at Swatch Shops in SM Megamall, Glorietta 4, Greenbelt 5, TriNoma, Alabang Town Center, SM Mall of Asia, SM City North Edsa, SM Southmall, Shangri-La Plaza, Robinsons Place Manila and SM City Cebu, or at the Swatch flagship store on Lazada. Like SwatchPH on Facebook and follow @swatch_ph on Instagram.

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