Passions and Obsessions

There’ll be a full BTS ARMY experience this weekend

From gaming to photo booths with lights and sounds

Spend your best weekend at the Pearl ARMY Muster: Holiday Ever After! on December 9 to 11, 2022, at Ayala Malls Manila Bay, in the most anticipated gathering for BTS ARMY in the Philippines (also known as Pearl ARMY).

PAM:HEA is the second major event organized by ARMY Connect PH (ACPH) and Titas of BTS (TOB), the group behind the much-talked-about Pearl ARMY Festa & Bazaar (PAFB), held last July 8-10 at Ayala Malls Vertis North. It celebrated the 9th ARMY Day (anniversary of BTS’ fandom) and drew in an average daily crowd of 62,300 ARMYs coming from all over Metro Manila and the provinces.

At PAM:HEA, there will be attractions, activities, and shopping. The event is free and open to all—not just to Pearl ARMYs but even for non-ARMYs, too!

The multi-level event will occupy four areas of Ayala Malls Manila Bay: the main Activity Center on Level 1, Level 3 activity areas located right above the Activity Center, the Korea Town (K-Town) section also on Level 3, and a portion of the Central Garden Fountain right outside the Activity Center.

There’ll be a holiday twist to match the season. The Holiday Ever After Photo Booth is a Christmas-themed recreation of the much-loved and talked about Marry Me Bangtan Photo Booth from PAFB. Pearl ARMYs can now keep a precious memory through a Christmas photo taken with their BTS bias’ standee.

Also returning is Art By ARMYsts, a multi-level exhibit featuring BTS-inspired artworks by ARMY artists. The History of Bangtan is also back with The Genre Is BTS and Do You Know BTS? exhibitions. Outdoor installations My BTS Story and The Story of Whalien also return with an updated look and a new character figure. The BTS + ARMY Family Concert Wall gets upsized as well, while Selca With BTS will have printed tarps, moving images displayed on the latest LED screens from Samsung and VSTECS. The Pearl ARMY Wall also returns to PAM:HEA as an Instagrammable display, but you can still write your messages for BTS and ARMY in the new PAM:HEA-exclusive interactive display Little Wishes Tree.

For new attractions, ACPH and TOB has partnered with top brands and companies to make PAM:HEA.  2171 Floral Creations, PAM:HEA’s partner for the Holiday Ever After Photo Booth, also worked on The Purple Ocean Experience, a unique sensory experience photo booth that uses a mix of lights, sounds, and visuals to take ARMYs right in the middle of a BTS concert crowd. They are also behind the IDOL Room and ARMY Lounge: One Day Spring Will Come installations inspired by the music videos for BTS hits IDOL and Spring Day, respectively.

Samsung and VSTECS are presenting The Game Room, which features the Odyssey Ark, the world’s first 55-inch 4K rotating curved gaming screen that offers an immersive gaming experience. Studio LAJ and RocketSets are stepping out of their Quezon City space to bring their Life Goes On-inspired set for On My Studio: A BTS-inspired Photo Booth. ACPH and TOB’s brand partner Smart is also bringing the cutest boyband in the world, TinyTan, in their Step Into The Smart Universe booth.

On December 10, Pearl ARMYs can join QUIZneyland, a BTS trivia game, or play in the Run, Pearl ARMY! games presented by Penshoppe and Fresh, happening on December 10 and 11. Two workshops—Snow Globe Making and Christmas Tree Ornament Making—are also happening on December 11 for ARMY crafters.

Live performances from talented ARMYs are happening on December 10 for ARMY TIME: On Stage. Catch dance performances by ON7 and live music performance by Val Gagatiga and Toni Santos. On December 11, BTS PH (Bangtan Boys Philippines), the first-ever BTS fanbase in the country established in February 2013 (months before BTS even made their debut!), will gather its members to celebrate the birthdays of Jin and V in Winter Space with Seokjin and Taehyung at the Activity Center.

Every night from December 9 to 11, catch magical pyromusical shows every 7 pm courtesy of Ayala Malls Manila Bay’s Light Up The Sky. Don’t miss the show on December 10, as it features music from BTS!

In true BTS+ARMY fashion, PAM:HEA gives back to the community through P.O.P. (Pearls Of Peace) Charity Fundraiser Project for the benefit of children and family beneficiaries of the The Kythe Foundation, Habitat For Humanity, and Black Pencil Project. Online donors will receive special digital photocards in exchange for their donations.

Guests and participants of PAM:HEA attractions and activities also have a chance to win prizes in the #FeedYourSeoul Grand Raffle. Up for grabs are BTS standees, merch, and other goodies courtesy of generous sponsors.

Finally, shop for gifts and your ARMY Life needs at the Pearl ARMY Bazaar. Explore two levels of shopping at the Level 1 and Level 3 Activity Center bazaar spaces, including booths from Funhan Mart, APOP, BTS Pop-up, and Fresh.


To learn more, visit and follow @armyconnectph on Facebook, Instagram, Twitter, and Tiktok.

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