Tiffany & Co. Atlas Ring
Tiffany & Co. launches its 2022 Valentine’s Day campaign—a collaboration with Curtis Kulig, the New York-based artist known for his signature “Love Me” mantra.
The creative partnership, entitled Blue is the Color of Love, marks the latest in Tiffany’s long history of working with innovators and revolutionary artists, as well as paying homage to Tiffany’s authority in the world of love and commitment. The campaign is a celebration of the power of art, words and love itself.
“‘Love Me’ was conceived as something very personal to me and it naturally grew into something that others interpret—that is what makes it interesting,” said Kulig. On collaborating with Tiffany, he explained, “My creative process with Tiffany & Co. was very natural.”
Kulig created a series of exclusive artworks for Tiffany’s Valentine’s Day campaign that declare messages such as, “Dare Me,” “Know Me” and “Kiss Me,” recontextualizing his “Love Me” concept in bold Tiffany Blue® typography.
Tiffany & Co. T1 Bangles
Tiffany & Co. HardWear Double Link Pendant copy
Since 2005, Kulig’s simple yet powerful plea has not only become ingrained in the urban fabric of New York, but it has also become an indispensable piece of popular culture. “Love Me” has appeared everywhere, from city walls and canvases to neon lights, metal sculptures, and in other high-profile collaborations.
For the “Blue is the Color of Love” campaign, Kulig’s artworks for Tiffany & Co. are displayed alongside jewelry collections such as Tiffany HardWear, Tiffany Atlas, and Tiffany T.
Perfect for Valentine’s Day’s expression of love, Tiffany & Co. has the most whimsical collections such as engagement rings, HardWear pieces, Tiffany T1 pieces. The Tiffany & Co. x Curtis Kulig “Blue is the Color of Love” campaign has debuted globally on print and digital platforms, as well as Tiffany.com.
Tiffany Love
Tiffany Love and Engagement Rings
In the Philippines, Tiffany & Co. is open daily and is located at Greenbelt 4, Rustan’s Makati, and Rustan’s Shangri-La.
About Tiffany & Co.
Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and crea>ve excellence.
With more than 300 retail stores worldwide and a workforce of more than 13,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches andluxury accessories. Nearly 5,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.
Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit Tiffany.com.
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