
From 2024 Fall-Winter line, Xiao Zhan in bomber jacket in technical fabric with matching trousers, with Di Swing bag with innovative reversible handle, black Derby lace-up shoes
Tod’s unveils its Spring Summer 2025 advertising campaign, a vibrant ode to the quintessential Italian lifestyle, with an international roster that includes its Global Brand Ambassador Xiao Zhan, the popular Chinese actor and most buzzed-about for the critical acclaim and huge viral following of his movies and drama series. The campaign captures the brand’s signature blend of elegance, craftsmanship, and “gioia di vivere,” through a curated selection of timeless pieces from both the women’s and men’s collections.
Set against the breathtaking backdrops of Villa Tasca in Palermo and the historic Tonnara di Scopello in Sicily, the campaign evokes a sense of effortless sophistication and the sunlit allure of Italy’s most iconic landscapes. Renowned photographer Zoe Ghertner brings this vision to life, highlighting the harmonious interplay between Tod’s creations and the natural beauty of these enchanting locations.
Apart from Xiao Zhan, the campaign stars an international cast of models Mica Argañaraz, Hedi Ben Tekaya, Hugo Sauzay, who embody the modern elegance and cosmopolitan spirit of Tod’s.
(Xiao Zhan’s latest movie, The Legends of the Condor Heroes, is reportedly already the top grosser, leading the box office pre-sales (nearly 300M yuan) even before it opens this week at the start of the Lunar New Year or Spring Festival,)
The standout pieces that reflect Tod’s enduring commitment to quality and innovation:
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Iconic Gommino: A perennial favorite, representing the epitome of casual elegance.
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Di Bag Folio: A sophisticated update of an iconic design, now available in luxurious calf leather with contrasting stitching.
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T Timeless Family: Featuring the perforated leather T Timeless shopping bag, a modern classic with an artisanal touch.
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T Vintage Sneaker: A fresh take on sporty refinement, blending retro aesthetics with contemporary craftsmanship.
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Bomber in Pashmy Suede: A lightweight jacket that redefines casual luxury in the most exclusive of leathers, Tod’s Pashmy suede.
The 2025 Spring-Summer campaign comes on the heels of the 2024 Fall-Winter campaign shot by renowned photographer Xu Chuang, which captures the elegance of Italian living.
In an indoor setting, all eyes are drawn to the Tod’s “T.” A brown short jacket made from virgin wool is paired with a wool-cashmere sweater that exudes luxurious warmth for fall and winter. The look is completed with a T Timeless crossbody bag and matching belt from the Tod’s Fall-Winter collection. Tod’s expands its sneaker family this season with the T Vintage collection, inspired by retro style. These sneakers combine technical fabric and leather detailing. The T Vintage sneakers in natural hues, as seen on Tod’s Brand Ambassador Xiao Zhan, are also available in vibrant colors, as well as in premium leather, seamlessly blending luxury with sporty elegance.
Xiao Zhan pairs a bomber jacket in technical fabric with matching trousers, and the overall look is enhanced with timeless Tod’s accessories. The bomber jacket is reversible, offering windproof and waterproof features that complement the fall and winter seasons. The newly launched Di Swing bag, with its innovative reversible handle, captures a confident stance, perfectly balancing versatility and practicality. The black Derby lace-up shoes offer both comfort and style, perfectly suited for navigating the diverse scenes of a bustling city with an elegant stride.

From 2024 Fall-Winter, Xiao Zhan in Tod’s Light Hoodie Caban made from technical fabric, classic and refined Gommino loafers, and Tod’s backpack in fabric and leather
For the third look, colliding pieces of different textures further exude Xiao Zhan’s contemporary style. The sheepskin biker jacket, crafted with multiple handmade techniques, combines matte suede with semi-gloss Nappa leather, highlighting Tod’s pride in its leather craftsmanship. The Winter Gommino ankle boots this season, made from soft suede and luxurious Nappa leather, emphasize the mastery of material realization through craftsmanship. The Di Folio bag, with its distinctive saddle stitching, retains the recognizable Di Bag design while further amplifying the bag’s silhouette, making the extreme softness of the leather the star of refined taste.
The perspective shifts to embracing casual daily life, as Xiao Zhan puts on the Tod’s Light Hoodie Caban made from technical fabric, paired with the classic and refined Gommino loafers, and Tod’s backpack in fabric and leather that all exemplify the effortless style of urban living. Amid the subtle yet exquisite details, Xiao Zhan’s calm and composed presence is palpable in every meticulously crafted piece.