Tennis champion Venus Williams is the brand ambassador of Lacoste. The campaign has an interesting highlight—the momentous meeting between Williams and Saniyya Sidney, the young Lacoste fan who played the young Venus in the Academy Award-nominated film King Richard.
For Fall-Winter 2022, a white Lacoste jacket forgotten in a corner store brings the young teenager face-to-face with its unexpected owner, Venus Williams. In a moment of joyful complicity, the two realize they have the same piece of clothing bearing the Lacoste crocodile. This connection ignites a dancing battle.
Inspired by Venus Williams’s iconic courtside crisp-walk dancing, the two women playfully move their own ways, using their common jacket as a piece of unique expression.
Irish photographer Ronan Gallagher captured the encounter, mixing documentary style with contemporary street fashion vibe. The film was directed by the talented young duo, Kenten.
In line with the new 2022 campaign, the film is set to Apache, by the Sugarhill Gang, setting a dynamic, humorous pace for the exchange.
Since 1993, the Lacoste crocodile has transcended time, style, and genre. Its defining feature is that it is worn by people from all walks of life, each sporting the crocodile in their own way.
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In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc. Visit lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram for more information.
