From Rustan’s archives, Tantoco with Bernard Lacoste in Paris
Rustan’s marks its 70th anniversary this year with celebrations in-store and online.
Started in 1952 by Gliceria “Glecy” Rustia-Tantoco, with her husband Bienvenido “Benny” Tantoco Sr., Rustan’s was born from a true passion and appreciation of the best quality items and brands from across the globe. Their extraordinary style and vision created the brand that today is the country’s leading luxury retail destination.
In 1971, Tantoco with an Yves Saint Laurent executive
In the ’70s, in Paris, Tantoco with Bernard Lanvin of the famous brand
This coming season sees a celebration of historic moments displayed in store and online, not only from the brand’s rich history as a leader in fashion innovation for the Philippines, but also featuring key memories of loyal customers who complete this story. Highlights include milestones: founder Glecy as the first to license Christian Dior in the Philippines, to exclusively distribute Lacoste in the country, and open the first Charriol boutique. The customer stories, from the everyday to the momentous, narrate how Rustan’s takes the seemingly ordinary and makes it extraordinary, through dedication to excellence.
In 1982, the Tantocos with design icon Marc Bohan of Christian Dior
In July 1993, in New York, the Tantocos with Oleg Cassini
Zenaida R. Tantoco, chairman and chief executive officer of Rustan’s, recalls: “Seventy years ago, my mother Glecy had a vision to bring the most luxurious and exciting brands to the Philippines, something that had never been done before. Today her legacy is still alive, and the boundaries that she broke ensure that we still offer only the top brands, only the finest products, and only the best service. We are who we are because of her, alongside our ever-loyal customers who are such a part of our Rustan’s story. Our promise is to constantly pursue how we can continue to make the everyday special for them, and the seemingly ordinary, extraordinary.”
In November 1996, Benny Tantoco and Zenaida Tantoco (far left) with Philippe Charriol at the opening of Charriol boutique at Greenbelt
In 2019, Criselda Lontok (middle) during Criselda Lontok Tea Party, a popular meet-up of the designer with her clients at Rustan’s Makati
Clients are invited to share their key Rustan’s moments over the years in “Your story is our story” campaign. Celebrations include in-store events, promotions and exciting new brands and collections launched alongside an online anniversary sale.
The phenomenal Rustan’s story continues—now with the refurbishing of the Makati flagship store, and continued commitment to customer service and retail excellence.
