Free To Be Manifesto
Free to Be Like No Other, a campaign line which celebrates individuality, inspires self-expression, and promotes a sense of belonging within the community, received silver citations for Best Public Relations Program (PR) in Inclusion and Diversity and Best PR Program in Corporate Branding in the prestigious 61st Anvil Awards: Gabi ng Parangal.
De La Salle-College of Saint Benilde (DLS-CSB) Center for Institutional Communications (CIC) director David Leaño, chancellor Benhur Ong, vice chancellor for academics Angelo Marco Lacson, and Benilde Marketing Center (BMC) director Marco Santiago with the two Silver Anvil Awards for Best Public Relations Program (PR) in Inclusion and Diversity and Best PR Program in Corporate Branding at the recently concluded 61st Anvil Awards: Gabi ng Parangal
Considered as the “Oscars of Public Relations,” the Anvil Awards is the highest symbol of PR excellence in the local industry. It is presented by the Public Relations Society of the Philippines (PRSP), a premier professional organization for public relations practitioners in the Philippines.
For over six decades, PRSP has recognized the most outstanding PR programs and tools which shaped public opinion and drove meaningful change in the country. Winners are chosen by a distinguished multi-sectoral jury drawn from industry, academe, and government. The panel meticulously screens the entries based on criteria such as planning, research, originality, ethical practice, execution, and evaluation.
‘Free To Be Like No Other,’ De La Salle-College of Saint Benilde (DLS-CSB)’s campaign celebrates individuality, inspires self-expression, and promotes a sense of belonging within the community.
Themed Pushing Past Possibilities, the 61st Anvil Awards challenged communicators to surpass conventional norms in navigating the complex intersection of purpose-driven storytelling, technology, and public sentiment. It underscored the evolving nature of communication in an age where relevance, speed, and impact are more intertwined than ever.
The influential award-giving body received over 620 entries from agencies, companies, non-government organizations, and institutions nationwide.
‘Free To Be Like No Other’ celebrates individuality, inspires self-expression, and promotes a sense of belonging within the De La Salle-College of Saint Benilde (DLS-CSB) community.
Among the stand-out submissions was the Free To Be Like No Other campaign of the De La Salle-College of Saint Benilde (DLS-CSB), which received Silver Anvils for Best Public Relations Program (PR) in Inclusion and Diversity and Best PR Program in Corporate Branding.
Benilde is known for its pioneering industry-focused programs in arts, design, fashion, business, diplomacy, cybersecurity, culinary and hospitality, and Deaf education. Through its Free To Be Like No Other campaign, the college amplifies its mission to encourage students to embrace their unique talents, passions, and perspectives as they discover their true potential.
Through an innovative, inclusive, and values-driven education which fosters creativity, critical thinking, and a commitment to social responsibility, learners are empowered to become transformative leaders who can pivot through the complexities of a rapidly changing world.
Benilde chancellor Benhur Ong, vice chancellor for Academics Angelo Marco Lacson, Center for Institutional Communications director David Leaño, Benilde Marketing Center director Marco Santiago, and special assistant to the chancellor Steve Moore Jr. represented the College at the 61st Anvil Awards: Gabi ng Parangal, which was held at Solaire Resort North in Quezon City.
