‘Beyond the Frame’ shines a spotlight on the voices and visions of Filipina artists and creatives.
For its seventh year, GRLPWR returns with its newest chapter, Beyond the Frame, a month-long celebration of women, beauty, and the arts.
More than an annual beauty campaign, GRLPWR has evolved into a celebration of self-expression and feminine strength. This year, Beyond the Frame shines a spotlight on the voices and visions of Filipina artists and creatives shaping today’s cultural landscape. Alongside curated selections from the world’s beauty houses, the space comes alive with works by Filipinas in photography, visual art, performance, and more.
Shaira Luna
Alison Black
Martina Lebron
From March 1–31 at Rustan’s Shangri-La, three Filipina creatives interpret “I Create, Therefore I Am” through photography, movement, and textile, each grounded in personal memory and lived experience.
Filipina photographer and former child prodigy Shaira Luna exhibits Days Are Long (2015), a nostalgic series capturing her young neighbors in intimate moments of girlhood—sharing secrets, playing dress-up, and discovering themselves.
Multidisciplinary movement artist Alison Black presents a dance film that marks her return to creating for joy rather than perfection, shifting from rigidity to presence through contemporary choreography.
Artist and designer Martina Lebron unveils KUNDIMAN on Silk, a wearable art piece inspired by the Filipino love song, where sampaguita motifs and a striped grid reminiscent of guitar strings translate cultural nostalgia into modern visual form.
Camille Oster Yu
Tara Jarmon
Rachel Le Roux
At the Rustan’s Makati Beauty Courtyard from March 1–31, painter Camille Oster Yu exhibits layered abstractions inspired by koi. Multimedia artist and architect Tara Soriano transforms the exhibition into an experiential landscape, merging light, structure, and digital expression. Interior designer and painter Rachel Le Roux focuses on the female form in works that explore fabric and body.
Beyond the artworks themselves, the exhibition will be a fully immersive experience. Guests will enter a world shaped by sculptural minimalism and architectural forms. Pillars frame the entrance, and the space mirrors a contemporary art museum.
A photowall becomes the focal point of the experience. An oversized frame invites guests to step forward as living artwork, surrounded by Greek-inspired plinths and sculptural elements—an invitation to embody art rather than simply observe it.
Live DJ performances by DJ Jimmy Nocon at Rustan’s Shangri-La and DJ Rafa at Rustan’s Makati bring energy to the space. An acoustic-electronic ensemble with a harpist and violinist, alongside contemporary dance performances and live beauty art installations, will transform the venue into a gallery.
On March 7, from 11 am to 3 pm (until supplies last), guests get the chance to become artists themselves at The Crafting Corner, experimenting with color and technique in interactive sessions.
Get special benefits with beauty purchases, such as these YSL products.
To complement the immersive experience, GRLPWR: Beyond the Frame unveils a lineup of event-day privileges and rewards, from limited-time offers to member-only perks. On March 7, guests get a complimentary Beauty Addict membership for any purchase made on the event day. Existing members can enjoy P1,000 off with a minimum purchase of P15,000 at Rustan’s Beauty Source, and will receive special privileges, including a 10 times points multiplier for every P1,000 purchase. Members who download or update their details on the Beauty Addict Mobile App will receive an additional 50 Beauty Addict points.
A highlight of this year’s campaign is The Curator’s Collection. Get the featured beauty look on March 7 only at Rustan’s Shangri-La, with the exclusive opportunity to purchase a new limited-edition Collector’s Beauty Pouch for P6,000, valued at over P10,000, featuring a selection of regular-sized and deluxe beauty favorites. Beauty Addict Members may choose from two colorways, each featuring a specific look.
Diptyque’s Orpheon fragrances are among the items featured.
Beauty Addict members can also receive the Modern Tote Special Giveaway. For a minimum purchase of ₱2,500 at Rustan’s Beauty Source on March 7, members will receive a GRLPWR Modern Tote Bag. From March 8 to 31, Beauty Addict members can continue the GRLPWR celebrations by earning 5X the Beauty Addict points on purchases of ₱1,000 or more at Rustan’s Beauty Source.
On March 14-15, members who spend a minimum of P2,500 between 2 and 6 pm will receive a complimentary portrait photo frame at Rustan’s Shangri-La. Until supplies last. The first 50 online shoppers during this period can also enjoy P500 off with a minimum purchase of P8,000 using a special KOL artist promo code.
From March 1 to April 30, 2026, Beauty Addict members are invited to elevate their vanity through the Beauty Addict: Chrome Collection GWP promo. With a minimum spend of ₱25,000 at Rustan’s Beauty Source, they can receive the sleek Umbra Wavy Jewelry Organizer.
From March 1 to May 31, 2026, every P5,000 purchase at Rustan’s Beauty Source entitles Beauty Addict members to one e-raffle entry for a four-day, three-night stay for two at a five-star luxury hotel in Ho Chi Minh City, Vietnam, inclusive of round-trip business class flights.
Register now at https://rstns.shop/GRLPWR-BeyondTheFrame. For updates and announcements, head to @RustansBeautySource on Instagram, Facebook, and TikTok, and @rustansph and on Instagram and Facebook.
