StyleStyle/Travel Diaries

BLACKPINK’S ROSÉ wears
Tiffany City HardWear

Bold and modern, she embodies the iconic line

BLACKPINK's ROSE embodies the edge and energy of HardWear. (Tiffany HardWear graduated link necklace in 18k rose gold with pave diamonds; Tiffany Metro hoop earrings in 18k white gold with diamonds; Tiffany Embrace band ring in platinum with diamonds; Tiffany setting nesting narrow band ring in 18k yellow gold with diamonds; Tiffany Embrace band ring in platinum with diamonds) (Photo from Tiffany)

Tiffany HardWear graduated link necklace in 18k gold (All photos from Tiffany)

NEW YORK—BLACKPINK and solo artist ROSÉ has continued to exude the edge and energy of Tiffany City HardWear since Tiffany & Co. chose her as its global ambassador. ROSÉ, who has become one of the most idolized young women in music and fashion, is the face of the 2021 Tiffany City HardWear digital campaign.

Tiffany HardWear wrap bracelet in 18k yellow gold; Tiffany HardWear triple drop earrings in 18k yellow gold

“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says ROSÉ. “I am very honored and excited to be a part of the HardWear campaign.”

Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, Tiffany City HardWear is inspired by the spunk and energy of New York City. The campaign highlights the collection’s gauge links and industrial shapes— bold designs that play with tension, proportion and balance.

Emanating strength and confidence, ROSÉ wears the collection’s graphic 18k yellow and rose gold links accented with pavé diamonds. Tiffany chose ROSÉ to star in the new campaign for her bold personality and modern style influence—as someone who embodies the attitude and identity of the collection.

The campaign made its global debut across Tiffany’s channels on April 23.

Tiffany HardWear link bracelet in 18k rose gold with diamonds

Tiffany HardWear wrap necklace in 18k gold

Tiffany HardWear wrap bracelet in 18k gold

Tiffany HardWear triple drop earrings in 18k gold

Tiffany HardWear link earrings in 18k rose gold with pavé diamonds


Video credit: Tiffany & Co./YouTube

Tiffany’s is at Greenbelt 4, Makati, and at Rustan’s stores.


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