“Chanel is delighted and honored to welcome Jung Kook as a global ambassador for Fragrance & Beauty,” said Thomas du Pré de Saint Maur, head of global creative resources for fragrances and beauty.
“I have long admired his incredible talent, his music career, and his distinctive commitment to self-expression, not to mention his bold creative choices. He perfectly embodies the essence of our House. He is an inspiration for the new generation, bringing passion and creativity wherever he goes. I am genuinely excited about this upcoming collaboration.”
A true icon of the global music scene, Jung Kook is distinguished by his boldness, energy, and creativity. As singer, songwriter, and member of BTS, he has made his mark with a range of solo tracks, including Euphoria, My Time, and Still With You, as well as collaborations with international artists such as Lauv and Charlie Puth.
He is also credited for multiple BTS songs, including the Japanese single Your Eyes Tell, Stay from the album BE, and Run BTS from the album Proof. Jung Kook also participated in singing Dreamers, from the official soundtrack of the FIFA World Cup Qatar 2022, which he performed at the opening ceremony.
In July 2023, he released his first solo single, Seven (feat. Latto), which was platinum-certified by the RIAA in November 2023 and topped the Billboard Hot 100 and Spotify’s “Top Song Global” charts. He then released 3D (feat. Jack Harlow) in September, and his first solo album GOLDEN in November.
His ability to push boundaries, both on stage and in the studio, naturally resonates with Chanel.
“I am truly delighted to join Chanel Fragrances & Beauty as global ambassador,” Jung Kook said in a statement. “For me, Chanel is a pioneering house that cherishes its timeless heritage while constantly reinventing itself with modernity. As an artist, I try to stay true to my own style while embracing new challenges, so this partnership is especially meaningful to me.”
With this appointment, Chanel reaffirms its commitment to embodying the spirit of its time by partnering with talents who inspire and reinvent the codes of contemporary creation.
